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All Journal Mediastima Jurnal Pengabdian Teratai
Aras, Marsadi
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Saatnya Millenial Berwirausaha Mandiri, Kreatif dan Inovatif Aras, Marsadi
Jurnal Pengabdian Teratai Vol. 1 No. 2 (2020): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v1i2.139

Abstract

This implementation of community devotion aims to : (1) Present the definition of entrepreneurship, (2) Promote motivation for being young entrepreneur, (3) Give insight about the advantage of being entrepreneur, and (4) Provide the opportunity for employment. By implementing this community devotion, hopefully, the UMKM will get to knowIBI Kosgoro 57 better and that they can recocnize the capability of getting knowledge theoretically, as well as consulting comprehensively that can be received in this university. Even as simple as sharing insightand experiences about entreprenership could be obtained as provision and mativation in developing business as well as being comparison to what they have accomplished. This community devotion also provides a good opportunity for IBI Kongoro 57 lecturers in trem of public services. As for the student and alumni, they are expected to have more open mind and a strong desire mind to try and dive into the entrepreneurhip world after this seminar.
STRATEGI PROMOSI ONLINE INSTAGRAM DAN STRATEGI HARGA UNTUK MENINGKATKAN MINAT BELI JASA PENERBANGAN AIR ASIA RUTE JAKARTA - SINGAPURA Aras, Marsadi; Hasibuan, Ahmad Nurdin; Fatihah, Suci; Rambe, Delila
Mediastima Vol. 27 No. 1 (2021): Mediastima
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/mediastima.v27i1.210

Abstract

This study aims to analyze the effect of promotional strategies using social media and price strategies with the interest in buying airline services on the Jakarta-Singapore route of AirAsia. This study applies a survey by taking samples directly to the population. This research uses a causality design, to analyze the influence of the Instagram online promotion variable and the price strategy to increase buying interest, through hypothesis testing. Respondents were determined by non-probability technique with purposive judgment sampling method. The results showed that the promotion strategy through Instagram social media had a positive and significant effect on purchasing decisions. A positive t value indicates that the promotion variable through Instagram social media has an effect that is directly proportional to purchase intention. pricing strategy has a positive and significant effect on purchasing decisions. A positive t value indicates that the price variable has an effect that is directly proportional to purchase intention. Promotion through Instagram social media and price strategy simultaneously have a positive and significant effect on purchase intention. Instagram Online Promotion Strategy, Price Strategy, Purchase Intention
Co-Authors Ahmad Nurdin Hasibuan Delila Rambe, Delila Fatihah, Suci