Tariff analysis was conducted to determine the characteristics of thefeasibility of establishing the official tariff of Bus Rapid Transit (BRT)SARBAGITA in terms of Operator’ Vehicle Operating Costs (VOC) and in termsof Users’ Ability To Pay (ATP) and Willingness To Pay (WTP). Secondary data onvehicle operating costs (VOC) was obtained from The Office of Transportation,Communication and Information as a manager of Bus Rapid Transit (BRT)SARBAGITA. Primary data is by conducting survey on board with questionnairesto get the data of Ability To Pay (ATP) and the Willingness To Pay (WTP) of usersas a representative community. Based on the results of analysis it was found thatwith Load Factor of 80% Vehicle Operating Costs (VOC) of BRT SARBAGITA isRp. 2.500, - per passenger. On the other hand, based on Users’ Ability to Pay(ATP) was obtained Rp. 1,800, - per passenger and the Willingness to Pay (WTP)is Rp. 2.500, - per passenger. Determination of the current official rate of Rp.3,500, - per passenger is relatively still high and on an average beyond the reach ofsociety.