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All Journal ELTIN Journal: Journal of English Language Teaching in Indonesia International Journal of English and Applied Linguistics (IJEAL) INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Luh Sri Damayanti
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Menilai Kemahiran Bahasa Inggris Pemandu Wisata di Penglipuran: Perspektif Kompetensi Komunikatif Luh Sri Damayanti
ELTIN Journal Vol 13 No 1 (2025): VOLUME 13, ISSUE 1, APRIL 2025
Publisher : STKIP Siliwangi

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Abstract

English skill is an essential skill for those who work in tourism sector, as the tour guides in Penglipuran Village. This study investigated the English language proficiency of tour guides in Penglipuran Village, Bali, with a specific focus on communicative competence. The research was a quantitative study by employing Canale and Swain's model as a framework. The research assessed tour guides' grammatical, sociolinguistic, discourse, and strategic abilities. Data were collected through questionnaires. The questionnaires were distributed to five tour guides. Findings indicate that while the tour guides exhibited a generally good command of English grammar and vocabulary, challenges emerged in areas such as complex sentence construction, idiomatic expressions, and handling unexpected tourist inquiries. Although the tour guides demonstrated a strong ability to adapt to different communication situations, there is room for improvement in terms of expanding vocabulary and enhancing cultural awareness to provide a more enriching tourist experience. The study underscores the importance of ongoing language training programs tailored to the specific needs of tourism professionals.
Adopting E-Learning Platforms in Tourism Schools in Bali: Challenges and Opportunities Luh Sri Damayanti; Wulandani, Ni Luh Kadek Laksmi; Afri, Evan
International Journal of English and Applied Linguistics (IJEAL) Vol. 4 No. 2 (2024): Inpress: Volume 4 Nomor 2 Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v4i2.4338

Abstract

This study aimed to analyze the implementation of online English learning in tourism schools in Bali, focusing on the strengths, weaknesses, opportunities, and threats associated with its execution. Employing a qualitative research approach, the study involved four English lecturers from four different tourism schools in Bali. Data were collected through observations, interviews, and literature reviews. The analysis revealed that online English learning was conducted using the English for Specific Purposes (ESP) framework, tailored to the tourism and hospitality sectors. The implementation involved various platforms, including Zoom Meeting, WhatsApp, and other digital tools. Strengths identified included the flexibility of time and space, allowing both lecturers and students to access learning materials from any location at any time. The availability of diverse online platforms provided lecturers with the ability to customize their teaching methods effectively. However, weaknesses covered technical issues, including inadequate devices and unstable internet connections, posed significant challenges. The study also highlighted the opportunities presented by the increasing digital literacy of students and the proliferation of online learning platforms, which facilitated a more interactive and engaging learning experience. Nonetheless, threats included low public awareness, particularly among parents, and varying levels of digital proficiency among lecturers, which impacted the overall effectiveness of online instruction. The findings underscore the need for enhanced support structures and training to optimize online English learning in tourism education.
Pengaruh Media Sosial Instagram dalam Membentuk Brand Image Bvlgari Resort Bali Wulandani, Ni Luh Kadek Laksmi; Ni Komang Ayu Darma Putri; Luh Sri Damayanti; Rimalinda Lukitasari
INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event Vol. 1 No. 1 (2023): INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Publisher : Politeknik Internasional Bali

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Abstract

Bvlgari dikenal sebagai merek mewah yang memiliki target pasar internasional. Namun, seiring dengan perkembangan zaman dan pergeseran dari pasar luar negeri ke pasar lokal akibat pandemi covid-19, Bvlgari Resort Bali akhirnya memilih untuk menggunakan Instagram sebagai media untuk mempromosikan citra mereknya, guna menjaga daya saing komersial yang semakin meningkat di era digital ini. Bvlgari Resort Bali telah memilih untuk menggunakan Instagram sebagai salah satu teknik pemasaran, atau yang dapat disebut pemasaran media sosial, untuk mengikuti perkembangan daya saing komersial di era globalisasi ini. Penelitian ini merupakan studi kuantitatif yang dilakukan dengan menguji regresi linear sederhana untuk mengetahui pengaruh antara media sosial dan citra merek. Survei dilakukan pada 100 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh media sosial sebesar 54,1% terhadap citra merek, sementara 45,9% lainnya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Selain itu, penelitian ini juga mencari indikator dari masing-masing variabel yang paling dominan. Hasil penelitian menunjukkan bahwa pada variabel media sosial, konteks memiliki rata-rata tertinggi. Sedangkan untuk variabel citra merek, loyalitas memiliki rata-rata tertinggi.
Co-Authors Afri, Evan Ni Komang Ayu Darma Putri Rimalinda Lukitasari Wulandani, Ni Luh Kadek Laksmi