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All Journal Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Kepariwisataan TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Arvianto, Bram
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Digital Marketing Strategy in Tourist Objects of Lerep Village, Ungaran, Semarang District Nur Jannah, Desika; Arvianto, Bram
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.70037

Abstract

The tourism industry in Semarang and authorities outside Semarang to advance the tourism industry villages by posting photos or recordings through onlinebased media. This post has a fairly large reach consisting of a wider area both inside and outside Semarang, progress through web-based media such as Facebook and Instagram, making the exchange of advertisements in the computerized era lead to a focus on the general public. As well as making the travel industry village develop as a whole, establishing POKDARWIS, advancing the travel industry through web-based media, building good relationships with supporting media, both print media, electronic media and online media.
Mengembangkan Strategi Promosi Pariwisata Melalui Media Sosial di Pantai Indah Kemangi Kendal Jawa Tengah Jannah, Desika Nur; Wibowo, Muchammad Satrio; Arvianto, Bram
Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 2 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (October Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v5i2.48732

Abstract

ABSTRACTSocial media is simple to utilize and doesn't come at a high expense when used as a promotional tool. The Indonesian Ministry of Tourism may use social media as an effective marketing technique to promote the numerous natural and cultural wonders of Indonesia by focusing on photographs, using the hashtag function to make searches quicker, and using the platform's constantly rising user base. For the purpose of promoting tourism, Pantai Indah Kemangi also significantly needs social media. Currently, Pantai Indah Kemangi is not making the most of social media. In order to create the variables of tourism promotion elements using social media at Pantai Indah Kemangi Kendal, Central Java, and to determine what has a significant impact on promotion using social media at Pantai Indah Kemangi Kendal, study was conducted. This study used a qualitative methodology.  The findings of this study have a significant impact on the promotion of social media use in Pantai Indah Kemangi Kendal, Central Java, including developing awareness and writing captions and determining concepts and content. Social media marketing strategies at Pantai Indah Kemangi Kendal Java The other half involves developing platforms, content, program plans, and actualizing programs. ABSTRAKPenggunaan media sosial sebagai media promosi pariwisata merupakan cara penggunaan yang mudah dan tidak memerlukan biaya yang besar. Saat ini penggunaan media sosial di Pantai Indah Kemangi Kendal belum maksimal. Tujuan dalam laporan penelitian ini adalah mengetahui apa saja pengaruh yang dimiliki jika promosi menggunakan media sosial di Pantai Indah Kemangi Kendal (PIK) Jawa Tengah dan mengembangkan variabel faktor-faktor promosi pariwisata dengan menggunakan media sosial di PIK Jawa Tengah. Penelitian ini menggunakan metode kualitatif. Hasil dari penelitian ini adalah adanya pengaruh besar terhadap promosi menggunakan media sosial di Pantai Indah Kemangi Kendal Jawa Tengah diantaranya yaitu menentukan konsep dan konten, menentukan pola lini masa (timeline), menciptakan awarness dan penulisan deskripsi konten (caption). Faktor-faktor promosi pariwisata dengan menggunakan media sosial di PIK Kendal Jawa Tengah antara lain penciptaan konten, penentuan platform, membuat rencana program dan implementasi program.
Mengembangkan Budaya Jawa Terhadap Kebiasaan Masyarakat Desa Wisata Jungsemi, Kecamatan Kangkung, Kabupaten Kendal, Jawa Tengah Imanina, Almas Nabili; Jannah, Desika Nur; Arvianto, Bram; Susitaningrum, Inggrit; Hartanu, Devira Aprillia
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1312

Abstract

One of the areas that still try to preserves Central Javanese culture is Jungsemi Tourism Village, Kangkung District, Kendal Regency, Central Java. Various kinds of culture are still preserved in the village, one of which is the Merdi Deso tradition. This is done by the community to preserve regional arts, culture and local wisdom inherited from the ancestors of the Indonesian people. This research was conducted using descriptive qualitative methods and through observations and interviews and concepts from Ife (2014) regarding components of cultural development for data collection with the aim of finding out what cultures can be developed. Based on research results, the Jungsemi tourist village does not yet have its own local specialties, traditional dances and traditional clothing and still relies on Indah Kemangi Beach to become a leading tourist attraction, but the Jungsemi Tourism Village does not close itself off from continuing to learn and develop in order to maintain tourism to improve local economy income.
Implementasi Sapta Pesona Pada Glamorous Camping Kema Merbabu Imanina, Almas Nabili; Jannah, Desika Nur; Arvianto, Bram
Jurnal Ilmiah Pariwisata Vol 29 No 1 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i1.1789

Abstract

The existence of creative development and innovation in the management of tourist attractions is currently bringing glamping as a current trend. Glamping (glamorous camping) refers to a modern camping concept that combines the essence of nature with adequate facilities. Boyolali Regency is an area in Central Java which is very famous for the production of quality milk and cheese from various dairy farms, where this area is also called New Zealand Van Java. The glamping accommodation trend can be said to be very suitable to be implemented in Boyolali considering that the weather in this area can be said to be cool. Boyolali Regency has 3 accommodations with a glamor camping concept which are quite competitive and well known to tourists, one of which is Kema Merbabu. The application of the concept of conscious tourism and Sapta Pesona is important in the basis of its development because it can encourage public awareness to become a host. which is good for tourists. Through descriptive qualitative research and observation and interview methods, the 7 elements contained in Sapta Pesona in Kema Merbabu still contain many potential tourism activities and products that can be developed so that Kema Merbabu can attract more tourists and extend the length of their stay. Keywords: implementation, sapta pesona, glamping
Local Culinary Travel Pattern Development Model in Lerep Tourism Village, Semarang Regency Jannah, Desika Nur; Arvianto, Bram
Jurnal Penelitian Pariwisata Vol 6 No 2 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i2.151

Abstract

Culinary tourism activities focus on finding food topics that have never been known or repeating the activity of enjoying the food. Satisfaction for culinary connoisseurs requires a pattern that regulates travel activities to enjoy local food with a tourism approach in the form of narratives, creative content, living culture, and using the power of culture as an icon of culinary tourism destinations. This study aimed to obtain a model for developing Local Culinary Travel Patterns in mapping the foodie tourist market segment and local food production in Lerep Village, Semarang Regency. The research method used in this research is exploratory-descriptive qualitative, exploring the potential of culinary tourism in Lerep Village. The findings showed that creating a local culinary travel pattern model provides a view for tourism actors and prospective tourists to determine tourist activities, especially the local culinary world with strong regional cultural characteristics. This model is also a guideline for tourism village managers with a regional culture with culinary specialization, which is appointed as brand awareness to elevate the identity of the tourist village with traditional culinary icons. Keywords: Culinary Tour, Local Culinary, Travel Pattern
Co-Authors Hartanu, Devira Aprillia Imanina, Almas Nabili Jannah, Desika Nur Nur Jannah, Desika Susitaningrum, Inggrit Wibowo, Muchammad Satrio