Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Tsarwah : Jurnal Ekonomi dan Bisnis Islam International Journal of Engagement and Empowerment (IJE2)
Sutendi, Dedi
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kemudahan Penggunaan dan Kualitas Layanan Terhadap Keputusan Pembelian pada Konsumen Muslim Pengguna Layanan E-Commerce di Kota Serang Sutendi, Dedi; Masykuroh, Nihayatul; Rujikartawi, Erdi
TSARWAH Vol. 9 No. 1 (2024): June
Publisher : PROGRAM STUDI EKONOMI ISLAM PROGRAM PASCASARJANA IAIN SULTAN MAULANA HASANUDDIN BANTEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tsarwah.v9i1.10884

Abstract

Purchasing decisions are a stage in determining a company's marketing strategy. With the advent of the internet, e-commerce has emerged as a popular trend in shopping due to its ease and practicality. Service quality factors influence consumer purchasing decisions. For e-commerce consumers, there are three components to the type of service that influence purchasing decisions: delivery service quality, application administrator service quality, and store service quality. Apart from that, many consumers want easy applications when shopping online. This study employs multiple linear regression analysis in SPSS Version 25. We collected data through a questionnaire on e-commerce consumers who lived in the city of Serang in the last 3 months. The research results show that service quality and ease of use partially influence purchasing decisions. Simultaneously, service quality and ease of use influence purchasing decisions. Purchasing decisions have a very strong correlation with service quality and ease of purchase among e-commerce consumers in the city of Serang.
DEVELOPING UMKM ROSELLA BY ASSINGTING IN MAKING NIB AND HALAL CERTIFICATES Afriani, Raden Irna; Rustandi, Tata; Arianti, Holifah; Aprilia, Reina Rianjani; Sutendi, Dedi; Wiguna, Wahyu
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 2 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i2.235

Abstract

The food and drink industry is a downstream part of agriculture that plays a big role in promoting the use of local raw resources and making communities better places to live. Rosella flower (Hibiscus sabdariffa) is a commodit with development potential. li offers several health benefits and can be turned into different producis, such as herbal syrup. Mr. Hatibi is a seller in Mekarsari Village who uses rosella, but they still have problems with business legaliy, processing stills, and marketing of their products. The purpose of this communir; service activin is to help M. Hatibi's business grow by teaching him how to make rosella syrup and help them obtain a Buriness Identification Number (NIB) and halal certificate. Some of the tactics used include product processing training, buriness management workshops, development of production SOPS, digital marketing focus group discussions (FGDS), and regular evaluations. The findings of the activity revealed that the parmers have successfully obtained business licenses in the form of NIB and hala! certification. They can now mate and sell rosella syrup more widely, both in stores and online.
Co-Authors Aprilia, Reina Rianjani Arianti, Holifah I Komang Wahyu Wiguna Masykuroh, Nihayatul Raden Irna Afriani Rustandi, Tata