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All Journal Jurnal Pertanian Agros Jurnal Penelitian Chanos Chanos
Widowati, Rahayu
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Control & Systems Engineering Economics, Econometrics & Finance Engineering Environmental Science Immunology & microbiology Mechanical Engineering

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IMPLEMENTATION OF MARKETING MIX AT KHANSA FOOD DURING THE COVID-19 PANDEMIC Utami, Sri Sari; Widowati, Rahayu
Chanos Chanos Vol 21, No 2 (2023): Chanos chanos
Publisher : Politeknik Kelautan dan Perikanan Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/chanos.v21i2.12925

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy by raising the economic level of the general public, alleviating poverty, and earning foreign exchange for the country. The Covid 19 pandemic has had a significant economic impact in Indonesia. Khansa Food has been able to survive and rise from the midst of the Covid 19 pandemic by utilizing the resources available to them. The implementation of the marketing mix strategy at Khansa Food is critical to the company's long-term viability. The right marketing mix combination is a means to maintain, expand, and increase company profits. The objective of this study was to determine how the marketing mix was implemented at Khansa Food. The descriptive qualitative research method was used, with primary and secondary data. The study's findings that Khansa Food's combination of product, price, location, and promotion is well-defined. Khansa Food's products are of high quality and are standardized. Prices are kept competitive, and customers can purchase products either online or in-store. Online promotions and various exhibitions have been programmed. There is always room for improvement to boost business performance. According to the research findings, online sales can be increased in order to reach a larger market. Increased online promotion via social media can be used as a low-cost alternative promotion. Manufacturers must adapt to online promotions and sales due to changes in consumer behavior toward online transactions. The enhancements are expected to benefit Khansa Food's business in both the short and long term.
PENETAPAN STRATEGI BISNIS DENGAN ANALISIS SWOT PADA USAHA SARI KEDELAI BU ADE Utami, Sri Sari; Widowati, Rahayu
Agros Journal of Agriculture Science Vol 24, No 1 (2022): edisi Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v24i1.1531

Abstract

Usaha Mikro Kecil Menengah (UMKM) mempunyai peran yang penting bagi perekonomian Indonesia. Namun, di sisi lain UMKM dihadapkan pada berbagai tantangan dalam mempertahankan kelangsungan usahanya. Penelitian ini bertujuan untuk mengetahui strategi bisnis pada usaha Sari Kedelai Bu Ade dengan analisis SWOT. Analisis SWOT dilakukan dengan mengidentifikasi kondisi internal (Strengths-Weakness) dan eksternal (Opportunities- Threats) perusahaan. Hasil analisis SWOT menunjukkan bahwa usaha Sari Kedelai Bu Ade berada pada kuadran 1, yaitu strategi agresif. Hal terebut menunjukkan bahwa usaha Sari Kedelai Bu Ade mempunyai peluang untuk tumbuh dengan memanfaatkan kekuatan dan peluang yang ada. Alternatif Strategi SO yang bisa diterapkan antara lain memberikan pelayanan prima, perluasan segmen pasar, kerjasama dengan jasa pengiriman paxel, pemetaan konsumen dan diskon pada momen tertentu
Co-Authors Sri Sari Utami, Sri Sari