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All Journal Dinasti International Journal of Management Science
Kristianto, Ardy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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ANALYSIS EFFECT OF PRICE, SERVICE QUALITY AND MARKETING RELATIONSHIP ON REPURCHASING INTEREST WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE IN CV. BEKASI UNGGAS Kristianto, Ardy; Sawitri, Ni Nyoman; Achmad Harianto, Raden
Dinasti International Journal of Management Science Vol. 3 No. 3 (2022): Dinasti International Journal of Management Science (January - February 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i3.1094

Abstract

The research aims to determine the effect of price, service quality and marketing relationship on repurchase intention with customer satisfaction as an intervening variable at CV. Bekasi Unggas. The type of research used is quantitative research. The data presented in this research was obtained through a questionnaire given to 53 respondents who as a customer at CV. Bekasi Unggas. Research design used is hypothesis testing using the structural equation model (SEM) – Smart PLS version 3.3.3. Results from this research show that: (1) There is a direct effect of price, marketing relationship and consumer satisfaction on repurchase intention, (2) There is no evidence of a direct effect of service quality on repurchase intention, (3) There is an indirect effect price, service quality and marketing relationship on repurchase intention through customer satisfaction.
Co-Authors Achmad Harianto, Raden Ni Nyoman Sawitri