Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal International Journal of Economics, Management, Business, and Social Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Trilaksono, Agung
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERBANDINGAN PENGARUH FAKTOR-FAKTOR YANG MEMPENGARUHI FINANCIAL DISTRESS PADA PERUSAHAAN TRANSPORTASI SEBELUM DAN SELAMA PANDEMI COVID 19 Trilaksono, Agung; Hariadi, Sugeng
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1865

Abstract

Penelitian ini bertujuan untuk menganalisis perbedaan besarnya pengaruh likuiditas, leverage, profitabilitas dan firm size terhadap financial distress sebelum dan selama pandemi covid – 19 pada perusahaan transportasi dan pergudangan yang tercatat pada bursa efek indonesia. Sampel yang diperoleh menggunakan metode purposive sampling dan menghasilkan sampel sebanyak 16 perusahaan sektor transportasi dan pergudangan sebelum dan selama pandemi covid-19, sehingga total sample yang digunakan sebanyak 80Penelitian ini merupakan penelitian kausalitas dengan pendekatan kuantitatif. Data yang diperlukan dalam penelitian ini di peroleh dari IDX Statistic berupa laporan keuangan triwulan perusahaan. Metode analisis data menggunakan analisis deskriptif, uji asumsi klasik dan uji hipotesis. Uji hipotesis terdiri dari uji analisis regresi linear berganda, uji parsial, uji koefisien determinasi dan uji beda Hasil penelitian dari uji hipotesis menunjukkan bahwa Terdapat perbedaan pengaruh likuiditas terhadap financial distress sebesar 0.550 sebelum pandemi dan sebesar 0.610 selama terjadinya pandemi. Terdapat perbedaan pengaruh leverage terhadap financial distress sebesar 0.365 sebelum pandemi dan sebesar 0.591 selama terjadinya pandemi. Terdapat perbedaan pengaruh profitabilitas terhadap financial distress sebesar 0.326 sebelum pandemi dan sebesar 0.591. selama terjadinya pandemi. Terdapat perbedaan pengaruh firm size terhadap financial distress sebesar 0.028 sebelum pandemi dan sebesar 0.022 selama terjadinya pandemi. Kemudian untuk likuiditas, leverage, profitabilitas sebelum dan selama pandemi berpengaruh signifikan terhadap financial distress, namun untuk firm size sebelum pandemi tidak berpengaruh signifikan dan setelah pandemi berpengaruh signifikan.
Marketing Strategy in Increasing Sales of D'besto Products Trilaksono, Agung; Afifudin, Zen; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.363

Abstract

Fried Chicken is a type of fast food that is popular with Indonesian people. The high public interest in fried chicken creates promising business opportunities for business people. D'Besto is known to the public for its various menu variants, easy to find and affordable prices. This research is based on the company's strategy to increase sales by implementing various methods to generate and increase profits. Companies face various obstacles in maintaining and improving their business by overcoming their shortcomings, so that they can continue to innovate in development in order to maintain their characteristics, and to increasingly gain advantages over competitors. This research aims to determine the marketing strategy carried out by D'Besto in marketing and increasing sales of its Fried Chicken products. The research method used is qualitative with a case study approach to the D'Besto business. Data were collected using in-depth interviews with 2 informants consisting of 1 D'Besto owner and 1 D'Besto Engagement Manager employee. This research aims to determine the advantages and disadvantages of D'Besto's marketing strategy. This research uses a qualitative research approach. The data sources used are primary data and secondary data. Data collection techniques through interviews, observation and documentation. As well as using data analysis techniques and checking the validity of the findings. The research results show that marketing strategies to increase sales at D'Besto can be achieved by implementing the Marketing Mix 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence) and SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats).
Co-Authors Afifudin, Zen Digdowiseiso , Kumba Hariadi, Sugeng