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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Iqtisad : Journal of Islamic Economic and Civilization
Manoarfa, Hilda
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Effect of e-WOM Dimensions on Online Repurchase Intention: Survey on Generation Z (12 to 27 Years Old) of Online Travel Agent Users in Indonesia Nuraeni, Ita; Manoarfa, Hilda
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7293

Abstract

e-WOM is one of the media used by Online Travel Agent (OTA) companies in increasing purchase intention. OTA is a company engaged in services that help potential consumers in traveling activities, like transportation and lodging services. Each OTA company has its own method of presenting content on its website. The method of collecting information is through a literature study, which aims to determine the effect of e-WOM on purchase intention on OTA in Indonesia. e-WOM has a different effect on purchase intention. In OTA Traveloka, e-WOM has a significant effect on purchase intention, but on OTA Agoda it does not have a significant effect.
Social Impact Measurement by Social Return on Investment Based on Islamic Social Enterprise Fransiska, Ina Berliana; Manoarfa, Hilda; Juliana, Juliana; Asih, Vemy Suci
Iqtisad: Journal of Islamic Economic and Civilization Vol. 1 No. 1 (2025): Iqtisad : Journal of Islamic Economic and Civilization
Publisher : PT. Student Rihlah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61630/irjiec.v1i1.5

Abstract

This research is motivated by socio-economic imbalance that cannot be handled properly by the government so that the presence of social enterprise is needed in the midst of society. Evaluation and sustainable development in social enterprise is necessary to maintain its existence, by measuring the social impact that results from the social mission business. The concept of social enterprise itself is generally neutral without being based on religious values. The emergence of the concept of Islamic social enterprise is a novelty. This study uses a qualitative descriptive method that aims to describe the actual conditions of the application of the Islamic social enterprise concept in a company and measure their social impact. With injection of Islamic social enterprise in the process of measurement, this research has added value than others. The subject is Catenzo shoe company located in Cibaduyut, Bandung City. Catenzo has a significant role in empowering local shoe craftsmen in that area. The population is Catenzo partner shoe craftsmen as the main recipient of the impact of empowerment, amounting to 121 people with 25 people as sample. The Social Return on Investment (SROI) method is a measuring tool used in this study. The SROI ratio calculation results show that the Catenzo shoe company succeeded in creating a social impact or benefit for the partner shoe craftsmen.
Co-Authors Fransiska, Ina Berliana Juliana Juliana Nuraeni, Ita Vemy Suci Asih, Vemy Suci