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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKOMABIS: Jurnal Ekonomi Manajemen Bisnis
Nuraeni, Ita
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of e-WOM Dimensions on Online Repurchase Intention: Survey on Generation Z (12 to 27 Years Old) of Online Travel Agent Users in Indonesia Nuraeni, Ita; Manoarfa, Hilda
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7293

Abstract

e-WOM is one of the media used by Online Travel Agent (OTA) companies in increasing purchase intention. OTA is a company engaged in services that help potential consumers in traveling activities, like transportation and lodging services. Each OTA company has its own method of presenting content on its website. The method of collecting information is through a literature study, which aims to determine the effect of e-WOM on purchase intention on OTA in Indonesia. e-WOM has a different effect on purchase intention. In OTA Traveloka, e-WOM has a significant effect on purchase intention, but on OTA Agoda it does not have a significant effect.
Penerapan Blue Ocean Strategy pada Brontak Coffe di Kota Sumedang: Implementation of Blue Ocean Strategy at Brontak Coffe in Sumedang City Nuraeni, Ita; Rahayu, Agus; Dirgantari, Puspo Dewi
EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Vol. 3 No. 01 (2022): Ekomabis Edisi Januari 2022
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/ekomabis.v3i01.374

Abstract

Penelitian ini bertujuan untuk mendeskripsikan penerapan Blue Ocean Strategy (Strategi Samudra Biru) dalam meningkatkan keunggulan bersaing pada Kopi Brontak di Kota Sumedang. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kualitatif. Metode pengumpulan data dilakukan melalui wawancara, observasi dan dokumentasi. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa formulasi blue Ocean strategy berjalan dengan baik, terutama keputusan Kopi Brontak untuk menciptakan histori kopi yang dapat menambah wawasan para pencinta kopi dan menjadikan Kopi Brontak lebih unggul dibandingkan pesaing. This study aims to describe the application of the blue ocean strategy in increasing competitive advantage in the Coffe Brontak in Sumedang City. This study uses a descriptive qualitative research approach. The method of data collection is done through interviews, observations and documentation. The results obtained from this study indicate that the Blue Ocean Strategy formulation is going well, especially the decision of Coffe Brontak to create a coffee history that can add insight to coffee lovers and make Coffee Brontak superior compared to competitors.
Co-Authors Agus Rahayu Manoarfa, Hilda Puspo Dewi Dirgantari