Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Iqtisad : Journal of Islamic Economic and Civilization
Manoarfa, Hilda
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of e-WOM Dimensions on Online Repurchase Intention: Survey on Generation Z (12 to 27 Years Old) of Online Travel Agent Users in Indonesia Nuraeni, Ita; Manoarfa, Hilda
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7293

Abstract

e-WOM is one of the media used by Online Travel Agent (OTA) companies in increasing purchase intention. OTA is a company engaged in services that help potential consumers in traveling activities, like transportation and lodging services. Each OTA company has its own method of presenting content on its website. The method of collecting information is through a literature study, which aims to determine the effect of e-WOM on purchase intention on OTA in Indonesia. e-WOM has a different effect on purchase intention. In OTA Traveloka, e-WOM has a significant effect on purchase intention, but on OTA Agoda it does not have a significant effect.
Co-Authors Fransiska, Ina Berliana Juliana Juliana Nuraeni, Ita Vemy Suci Asih, Vemy Suci