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All Journal JDEP (Jurnal Dinamika Ekonomi Pembangunan) JWM (JURNAL WAWASAN MANAJEMEN)
Kusumawardhani, Nuruni Ika
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peningkatan Perekonomian Usaha Kecil Melalui Produk Inovatif dan Kreatif Kusumawardhani, Nuruni Ika; Sishadiyati, Sishadiyati; Adiawaty, Mei Retno
JDEP (Jurnal Dinamika Ekonomi Pembangunan) Vol. 1 No. 2 (2018): JDEP (Jurnal Dinamika Ekonomi Pembangunan)
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jdep.v1i2.419

Abstract

The city of Surabaya has a huge regional potential in improving regional economies. Gunung Anyar Tambak area is one of the areas that has enormous natural potential that can be developed as a product that has a selling value that can increase the income of the surrounding community. This study aims to provide an overview of the potential of MSMEs in the city of Surabaya. The method used in this study uses descriptive descriptive method by using SWOT analysis to side with the weaknesses, threats, opportunities and challenges that exist in the processing of natural resources to increase income. With the large number of Payus and Mangrove Fish (Bogem) which are widely available in Gunung Anyar Tambak region, it is expected that the research carried out in the processing of Creative and Innovative products can increase the income of small business actors by looking at or improving market areas, market strategies, packaging forms and opportunities. existingbusiness.
PENGARUH CUSTOMER VALUE TERHADAP CUSTOMER SATISFACTION PADA ONLINE TRAVEL AGENT TIKET.COM Rahman Fauzi; Kusumawardhani, Nuruni Ika
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 12 No. 2 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v12i2.279

Abstract

When customers receive a product or service from a business and they receive high value, then all problems thatarise between customer expectations and the actual product or service will be resolved. Currently, the aim of thisresearch is to determine whether customer value—defined as functional, emotional, and social value—has animpact on customer satisfaction related to the online travel agent Tiket.com. The type of analysis used wasquantitative analysis with a total of 104 respondents who met the sample criteria. Sample collection was carriedout using the Purposive Sampling technique combined with the Non Probability Sampling method. Data analysisin this study used SEM (Structural Equation Modeling) techniques based on PLS (Partial Lest Square). Researchfindings show that functional, emotional and social values have a significant and positive impact on customersatisfaction at online travel agent Tiket.com.Keywords: Customer Satisfaction, Customer Value, Emotional Value, Functional Value, Social Value
Co-Authors Adiawaty, Mei Retno Rahman Fauzi Sishadiyati