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All Journal Asia Pacific Journal of Management and Education
Nadzhri, Nadiah
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Education Languange, Linguistic, Communication & Media Other

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Marketing Strategies in Peninsular Malaysia: Case Study of Gardenia Barkeries Sdn. Bhd. Fikri, Muhammad; Aidil, Muhammad Aliff; Amir, Muhammad; Nadzhri, Nadiah; Sengar, Shailendra Singh
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 1 (2022): March 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.886 KB) | DOI: 10.32535/apjme.v5i1.1430

Abstract

 This study was conducted in order to investigate the marketing strategies of Gardenia Bakeries in Malaysia. Gardenia is a very well-known name by the majority of Malaysians. Therefore, the researchers choose this firm as the best topic for this case study. Gardenia has 4 production plants, 3 in Shah Alam and 1 in Puchong, Malaysia. Gardenia's marketing strategies make the company have a large market share in Malaysia despite having many competitors. This study was conducted using data collection which is gathered from journals and websites.  The researchers also distributed a survey for this study with 80 respondents taking part in the online survey. The result shows that the customers are satisfied with the product's packaging and the price. 
Co-Authors Aidil, Muhammad Aliff Amir, Muhammad Muhammad Fikri Sengar, Shailendra Singh