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All Journal Asia Pacific Journal of Management and Education
Sengar, Shailendra Singh
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Education Languange, Linguistic, Communication & Media Other

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Marketing Strategies in Peninsular Malaysia: Case Study of Gardenia Barkeries Sdn. Bhd. Fikri, Muhammad; Aidil, Muhammad Aliff; Amir, Muhammad; Nadzhri, Nadiah; Sengar, Shailendra Singh
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 1 (2022): March 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.886 KB) | DOI: 10.32535/apjme.v5i1.1430

Abstract

 This study was conducted in order to investigate the marketing strategies of Gardenia Bakeries in Malaysia. Gardenia is a very well-known name by the majority of Malaysians. Therefore, the researchers choose this firm as the best topic for this case study. Gardenia has 4 production plants, 3 in Shah Alam and 1 in Puchong, Malaysia. Gardenia's marketing strategies make the company have a large market share in Malaysia despite having many competitors. This study was conducted using data collection which is gathered from journals and websites.  The researchers also distributed a survey for this study with 80 respondents taking part in the online survey. The result shows that the customers are satisfied with the product's packaging and the price. 
Marketing Strategies in Peninsular Malaysia: Case Study of Gardenia Barkeries Sdn. Bhd. Fikri, Muhammad; Aidil, Muhammad Aliff; Amir, Muhammad; Nadzhri, Nadiah; Sengar, Shailendra Singh
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 1 (2022): March 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i1.1430

Abstract

 This study was conducted in order to investigate the marketing strategies of Gardenia Bakeries in Malaysia. Gardenia is a very well-known name by the majority of Malaysians. Therefore, the researchers choose this firm as the best topic for this case study. Gardenia has 4 production plants, 3 in Shah Alam and 1 in Puchong, Malaysia. Gardenia's marketing strategies make the company have a large market share in Malaysia despite having many competitors. This study was conducted using data collection which is gathered from journals and websites.  The researchers also distributed a survey for this study with 80 respondents taking part in the online survey. The result shows that the customers are satisfied with the product's packaging and the price. 
Co-Authors Aidil, Muhammad Aliff Amir, Muhammad Muhammad Fikri Nadzhri, Nadiah