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All Journal EduInovasi: Journal of Basic Educational Studies International Journal of Management Science and Information Technology (IJMSIT)
Ramadani, Ika
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Implementasi Metode Ceramah Tipe Impromtu dalam Peningkatan Belajar Siswa pada Pelajaran Pendidikan Agama Islam di SMP Negeri 3 Air Batu Satu Atap Ramadani, Ika; Zailani, Zailani
EduInovasi: Journal of Basic Educational Studies Vol 4 No 1 (2024): EduInovasi:  Journal of Basic Educational Studies
Publisher : Fakultas Tarbiyah IAI Nasional Laa Rooiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edui.v4i1.5611

Abstract

SMP Negeri 3 Air Batu Satu Roof in the Islamic Religious Education subject where in this subject teachers still often use the lecture method where students only listen to the teacher during learning, however the teacher also combines the lecture method with other learning methods such as discussion and question and answer methods. This research is at SMP Negeri 3 Air Batu Satu Atap in the Islamic Religious Education subject where in this subject teachers still often use the lecture method where students only listen to the teacher during learning, however teachers also combine the lecture method with other learning methods such as discussion and questioning methods. answer. This research resulted that the lecture method using the impromptu method was able to enliven the class atmosphere and was able to increase interest in learning and also improve student learning outcomes for students at SMP Negeri 3 Air Batu Satu Atap.
The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction Mulyono, Sri; Ramadani, Ika
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6520

Abstract

Digital transformation has reshaped marketing practices, requiring MSMEs to strengthen their digital marketing capability to remain competitive. Variations in marketing performance among digitally active MSMEs suggest the presence of additional influencing factors beyond technological competence. This study aims to examine the influence of digital marketing capability on the marketing performance of MSMEs and to analyze the moderating role of customer satisfaction in this relationship. A quantitative explanatory survey was conducted involving 120 MSME actors implementing digital marketing strategies. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression and Moderated Regression Analysis (MRA) to test direct and interaction effects. Findings reveal that digital marketing capability significantly enhances marketing performance. Customer satisfaction also has a direct positive effect and significantly strengthens the relationship between digital marketing capability and marketing performance. The interaction effect indicates that higher customer satisfaction amplifies the positive impact of digital capability on business outcomes. The study concludes that optimal MSME marketing performance in the digital era depends on the integration of digital capability and customer satisfaction management. The novelty lies in positioning customer satisfaction as a moderating variable rather than solely as an outcome, providing both conceptual and methodological contributions to digital marketing research in the MSME context.
Co-Authors Sri Mulyono Zailani Zailani