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All Journal Jurnal Ijtimaiyya Journal of Indonesian Management
Tanjung, Rizky Nabila
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of Marketing Mix Implementation on Hajj Savings Products in Increasing Hajj Customers at Mega Syariah Bank (Case Study of Mega Syariah Bank KCP Medan Katamso) Tanjung, Rizky Nabila; Rokan , Mustafa Khamal
Journal of Indonesian Management Vol. 2 No. 1 (2022): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.457

Abstract

Basically, Marketing Mix is a marketing mix concept that puts forward elements such as promotion, price, place and product by considering the company's intended purpose, in which the implementation of a good and appropriate marketing mix will increase sales of both goods and services offered. qualitative research with case studies through a descriptive approach. The results of the study explain that the marketing mix for the Main Savings Products at Bank Mega Syariah Kcp Katamso can be categorized as successful this implementation is evidenced by the various successes of Bank Mega Syariah in getting customers both collectively and individually and this is inseparable on the performance of the operational and marketing teams who have implemented the marketing mix concept well, from the various efforts made by researchers, many have learned that something that is managed well, the results will also be good.
ANALISIS SOSIAL EKONOMI DAN BUDAYA MASYARAKAT PESISIR KAMPUNG NELAYAN SEBRANG Putra, Ilham Mirzaya; Irawan, Fikry; Alifsyah, M.; Effendy, M. Ridho; Tanjung, Rizky Nabila; Patricia, Vica Lily Tan
Ijtimaiyya: Jurnal Pengembangan Masyarakat Islam Vol. 15 No. 1 (2022): Ijtimaiyya : Jurnal Pengembangan Masyarakat Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijpmi.v15i1.9765

Abstract

The purpose of this study was to find out how the economic and cultural development of the coastal community of Kampung Nelayan Seberang. The research method used is a case study method through a qualitative approach. Data collection techniques through interviews, observations of coastal community life and documentation. Data analysis was carried out through several stages, namely data reduction, data display and conclusion drawing. The results of the study show that the economy of the Masyaakat Kampung Nelayan is largely supported by the capture fisheries sector which is strongly influenced by the weather, while the number of family dependents is quite large. In addition, the absence of markets and refueling stations has disrupted mobility and trade distribution routes. From a cultural perspective, the fishing village community is multi-ethnic. The interactions that occur between residents are supported by the existence of houses that are quite close together, the similarity of livelihoods, and community ownership together. Community empowerment programs need to be carried out so that the Kampung Nelayan area is growing and prosperous.
Co-Authors Alifsyah, M. Effendy, M. Ridho Ilham Mirzaya Putra Irawan, Fikry Patricia, Vica Lily Tan Rokan , Mustafa Khamal