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All Journal Jurnal Ijtimaiyya El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Effendy, M. Ridho
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ANALISIS SOSIAL EKONOMI DAN BUDAYA MASYARAKAT PESISIR KAMPUNG NELAYAN SEBRANG Putra, Ilham Mirzaya; Irawan, Fikry; Alifsyah, M.; Effendy, M. Ridho; Tanjung, Rizky Nabila; Patricia, Vica Lily Tan
Ijtimaiyya: Jurnal Pengembangan Masyarakat Islam Vol. 15 No. 1 (2022): Ijtimaiyya : Jurnal Pengembangan Masyarakat Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijpmi.v15i1.9765

Abstract

The purpose of this study was to find out how the economic and cultural development of the coastal community of Kampung Nelayan Seberang. The research method used is a case study method through a qualitative approach. Data collection techniques through interviews, observations of coastal community life and documentation. Data analysis was carried out through several stages, namely data reduction, data display and conclusion drawing. The results of the study show that the economy of the Masyaakat Kampung Nelayan is largely supported by the capture fisheries sector which is strongly influenced by the weather, while the number of family dependents is quite large. In addition, the absence of markets and refueling stations has disrupted mobility and trade distribution routes. From a cultural perspective, the fishing village community is multi-ethnic. The interactions that occur between residents are supported by the existence of houses that are quite close together, the similarity of livelihoods, and community ownership together. Community empowerment programs need to be carried out so that the Kampung Nelayan area is growing and prosperous.
Pengaruh Experiential Marketing, Service Quality dan Reference Group terhadap Kepuasan Nasabah Dengan Loyalitas sebagai Variabel Moderasi pada Bank Sumut Syariah KCP Multatuli Effendy, M. Ridho; Nawawi, Zuhrinal M.; Aslami, Nuri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.629

Abstract

This study aims to examine the effect of experiential marketing, service quality and reference groups on customer satisfaction, either partially or simultaneously. And to test whether loyalty is able to moderate the experiential marketing, service quality and reference group variables on customer satisfaction at the North Sumatra Islamic bank Multatuli KCP. This study uses quantitative research methods by collecting data using a Likert scale. The subjects of this study were customers from Bank Sumut Syariah Kcp Multatuli, totaling 100 samples, data analysis techniques through the IBM SPSS statistics 15 program. The results of the study show that first, the experiential marketing variable has a significant effect on customer satisfaction. variable significance value (X1) experiential marketing of 0.000 (<0.05). Second, the service quality variable has a significant effect on customer satisfaction variables. the variable significance value (X2) of service quality is 0.019 (<0.05). The three reference group variables have no significant effect on customer satisfaction variables. variable significance value (X3) reference group of 0.956 (> 0.05). The four customer loyalty variables were unable to moderate the influence of experiential marketing variables on customer satisfaction. The significance value of the interaction variable between experiential marketing and loyalty was 0.946 (> 0.05). The five customer loyalty variables were unable to moderate the influence of service quality variables on customer satisfaction. The significance value of the interaction variable between service quality and loyalty was 0.276 (> 0.05). The six customer loyalty variables were unable to moderate the influence of the reference group variable on customer satisfaction. The significance value of the interactio n variable between the reference group and loyalty was 0.941 (> 0.05). Seventh simultaneously experiential marketing (X1), service quality (X2), reference group (X3) and Loyalty (Z) have a significant effect on customer satisfaction as variable Y, and Sig value < 0.05 then 0.000 < 0.05. Keywords : Experiential Marketing, Service Quality, Reference group, Customer satisfaction and Loyalty.
Pengaruh Experiential Marketing, Service Quality dan Reference Group terhadap Kepuasan Nasabah Dengan Loyalitas sebagai Variabel Moderasi pada Bank Sumut Syariah KCP Multatuli Effendy, M. Ridho; Nawawi, Zuhrinal M.; Aslami, Nuri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.629

Abstract

This study aims to examine the effect of experiential marketing, service quality and reference groups on customer satisfaction, either partially or simultaneously. And to test whether loyalty is able to moderate the experiential marketing, service quality and reference group variables on customer satisfaction at the North Sumatra Islamic bank Multatuli KCP. This study uses quantitative research methods by collecting data using a Likert scale. The subjects of this study were customers from Bank Sumut Syariah Kcp Multatuli, totaling 100 samples, data analysis techniques through the IBM SPSS statistics 15 program. The results of the study show that first, the experiential marketing variable has a significant effect on customer satisfaction. variable significance value (X1) experiential marketing of 0.000 (<0.05). Second, the service quality variable has a significant effect on customer satisfaction variables. the variable significance value (X2) of service quality is 0.019 (<0.05). The three reference group variables have no significant effect on customer satisfaction variables. variable significance value (X3) reference group of 0.956 (> 0.05). The four customer loyalty variables were unable to moderate the influence of experiential marketing variables on customer satisfaction. The significance value of the interaction variable between experiential marketing and loyalty was 0.946 (> 0.05). The five customer loyalty variables were unable to moderate the influence of service quality variables on customer satisfaction. The significance value of the interaction variable between service quality and loyalty was 0.276 (> 0.05). The six customer loyalty variables were unable to moderate the influence of the reference group variable on customer satisfaction. The significance value of the interactio n variable between the reference group and loyalty was 0.941 (> 0.05). Seventh simultaneously experiential marketing (X1), service quality (X2), reference group (X3) and Loyalty (Z) have a significant effect on customer satisfaction as variable Y, and Sig value < 0.05 then 0.000 < 0.05. Keywords : Experiential Marketing, Service Quality, Reference group, Customer satisfaction and Loyalty.
Co-Authors Alifsyah, M. Ilham Mirzaya Putra Irawan, Fikry Nuri Aslami Patricia, Vica Lily Tan Tanjung, Rizky Nabila Zuhrinal M. Nawawi