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All Journal MIX : Jurnal Ilmiah Manajemen Ultima Management : Jurnal Ilmu Manajemen
Dwinita Laksmidewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANTROPOMORFISME KONSUMEN PADA ALAM DAN PENGARUHNYA PADA SIKAP TERHADAP PROGRAM GREEN CAUSE-RELATED MARKETING Dwinita Laksmidewi; Yasintha Soelasih
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 1 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.237 KB)

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Abstract: Anthropomorphism is defined as the attribution of human characteristics inanimals, plants, or inanimate objects. In Indonesian society, natural objects such asmountains, sea, and trees are often anthropomorphized. Anthropomorphism tendency islinked to one's moral behavior, including behavior towards nature. This paper aims toexamine the relationship between consumer's anthropomorphism of nature and his moralattitude toward nature, namely in the form of attitudes toward the green cause-relatedmarketing program. The results showed that anthropomorphism of nature positively affectsconsumer attitudes toward green cause-related marketing program, which are significantlymediated by environmental knowledge and green behavior.Keywords: anthropomorphism, green behavior, cause-related marketingAbstrak: Antropomorfisme didefinisikan sebagai pengenaan ciri-ciri manusia pada binatang,tumbuh-tumbuhan, atau benda mati. Pada masyarakat Indonesia, benda alam seperti gunung,laut, pohon seringkali diantropomorfiskan. Kecenderungan antropomorfisme mempunyaiketerkaitan dengan perilaku moral seseorang, termasuk perilaku terhadap alam. Penelitian inibertujuan untuk mengkaji keterkaitan antara antropomorfisme konsumen terhadap alamdengan sikap moralnya terhadap alam, yaitu dalam wujud sikap terhadap program causerelatedmarketing. Hasil menunjukkan bahwa antropomorfisme pada alam berpengaruhpositif terhadap sikap konsumen akan program cause-related marketing, yang secarasignifikan dimediasi oleh pengetahuan mengenai masalah lingkungan alam dan perilakuhijau.Kata kunci: antropomorfisme, perilaku hijau, cause-related marketing
PENGARUH KEBAJIKAN, INTEGRITAS, KOMPETENSI, DAN KUALITAS INFORMASI TERHADAP INTENSI MEMBELI PRODUK DI INSTAGRAM Purnama Jaya Susilo; Dwinita Laksmidewi
Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.1737

Abstract

Abstract - The Instagram application is currently a popular application for selling products, including fashion products, by young people in Indonesia society. This study aims to examine the effect of perceived benevolence or the perception that stores on Instagram do good things, the integrity or honesty of stores, the competence, and the quality of the information provided by stores on Instagram, on purchase intentions. The research was conducted using a survey method, with consumer respondents who shop online for fashion products on Instagram. Hypothesis testing using mediation test with SPSS macros. The results show that perceived benevolence, integrity, and competence have a positive effect on purchase intention and are significantly mediated by consumer trust. Keywords: Perceived Benevolence; Integrity; Competence; Quality of Information; Trust; Instagram
Co-Authors Purnama Jaya Susilo Yasintha Soelasih