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Educational Values in Mepajar Tradition of Kedongan Village, Kuta, Badung: Ethnopedagogics Literature Rasna, I Wayan; Widyantara, I Made Sugi
Jurnal Pendidikan dan Pengajaran Vol 55, No 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpp.v55i1.34078

Abstract

In Bali, Balinese dancing have become a tradition that has existed since a long time ago. Mepajar is a sacred activity that involves Balinese dancing such as Sandar Gede, Sandar Cenik, Rangda, dan Barong. The aims of this research were, 1) to describe how the process of implementing the Mepajar tradition in the Kedonganan traditional village and 2) to describe what educational values are included in the Mepajar tradition in the Kedonganan traditional village. The research was qualitative research. The conclusion of this research is the Mepajar tradition in the Kedonganan traditional village begins with the emergence of the Sandar Cenik dance, Sandar Gede followed by the Barong Ket, Rarung and Rangda dance performances and it takes about three hours. The Mepajar tradition in the Kedonganan traditional village has three educational values, i.e. religious education value, moral education value, and social education value.
The Effectiveness of Instagram Social Media as a Promotional Media at Bali Zoo Gianyar Tourist Attraction Widyantara, I Made Sugi; Mertha, I Wayan; Widana, Ida Bagus Gede Agung
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11187

Abstract

Bali Zoo Gianyar tourist attraction is one of the tourist attractions that uses social media, especially Instagram as a promotional medium, therefore it is very important to know the effectiveness of social media in promoting a tourist attraction. The purpose of this study was to determine the effectiveness of Instagram social media as a promotional medium for Bali Zoo Gianyar tourist attraction. The respondents used were 100 domestic tourists with a quantitative approach with the AIDA analysis model. The results of this study show the Attention dimension (effectiveness = 75.6%); Interest dimension (effectiveness = 78.6%); Desire dimension (effectiveness = 68.5%); and Action dimension effectiveness = 68.1%). From the percentage results for each AIDA dimension, Instagram social media @BaliZoo is effective as a promotional medium for Bali Zoo Gianyar Tourist Attraction.