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All Journal Journal of Indonesian Tourism and Development Studies Bisma: Jurnal Bisnis dan Manajemen
Alvan Sidiq Asbullah
Department of Management, Faculty of Economy, State University of Jember, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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EVENT MARKETING SEBAGAI STRATEGI MENINGKATKAN BRAND AWARENESS KABUPATEN JEMBER Wulandari, Deasy; Suroso, Imam; Asbullah, Alvan Sidiq
BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 1 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

Abstract: This study aimed to test the effect of event marketing, Visit Jember Month 2012 (Bulan Berkunjung ke Jember 2012 or BBJ 2012),on brand awareness of Jember Regency. The population in this study was the society who saw the BBJ 2012. Snowball sampling was used which resulted in a total of 70 respondents. Multiple linear regressionwas used to test the hypothesis. Results showed that sport and exhibition event marketing did not have a significant effect on the brand awareness of Jember Regency, while art and culture even marketing had a positive and significant effect on the brand awareness of Jember Regency. Keywords: Event Marketing, Brand Awareness, Strategy
Eco-Homestay: Development Concept On Rural Tourism-Based Conservation Model (Study Case of Sidomulyo Village, Silo District, Jember Regency) Asbullah, Alvan Sidiq; Irhamsyah, Muhammad Syuhada; Nugraha, Muhammad
Journal of Indonesian Tourism and Development Studies Vol. 1 No. 3 (2013)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2013.001.03.04

Abstract

The purposes of this research were to assess the concept of Eco-Homestay in conservation-based tourism in rural area. A case study was set up at Sidomulyo Village, Silo District, Jember. A qualitative method in the form of in-depth interviews was performed as a tool to generate models. Informants in this study included the staff of the Department of Forestry and Plantation, lecturer of the Faculty of Agriculture and Polytechnic of Jember, State University of Jember, and Sidomulyo community in Silo Districts, Jember. The result showed that the purposes of eco-homestay can be reached by managing the structure of integrated development, structure of organizational management, structure of financial management, marketing strategies, operational strategies and physical building. Keywords: conservation, eco-homestay, rural tourism, Sidomulyo
Co-Authors Deasy Wulandari Imam Suroso Muhammad Nugraha Muhammad Syuhada Irhamsyah