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All Journal Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Ilmiah Pertanian dan Peternakan
Rakhmat, Acip
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering

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Analisis Faktor Pendorong dan Penarik yang Mempengaruhi Keputusan Konsumen Membeli Produk Pertanian di Modern Market Kota Palembang Meirisa, Dina; Arafah, Elmeizy; Rakhmat, Acip
Jurnal Ilmiah Pertanian dan Peternakan Vol. 2 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jipper.v2i1.2689

Abstract

Purpose: This study aims to determine the factors that influence consumers to decide to buy vegetables in modern markets in Palembang City. It also explores the pull and push factors that drive consumer purchasing decisions in these markets. Method: This research uses both quantitative and qualitative analytical methods. The data were tested using validity and reliability tests, as well as F-test (simultaneous significance) and t-test (partial significance) in multiple linear regression analysis. Results: The regression analysis resulted in a constant value of 0.343, indicating that when price, income, and lifestyle scores are zero, the purchase decision score remains at 0.343. The regression coefficient for the price variable (X1) was 0.375, suggesting a positive relationship between price and purchase decisions. This implies that for every one-unit increase in price (with other variables held constant), the likelihood of purchasing decisions increases by 0.375 units. Conclusions: Price, income, and lifestyle significantly influence consumers' decisions to buy vegetables in modern markets in Palembang. Among these, price has the strongest influence, indicating that affordability remains a critical factor in consumer choice. Limitations: This study is limited to 160 female and young consumers selected through purposive sampling, which may not fully represent the broader population of vegetable buyers in Palembang. Contribution: This research contributes to understanding consumer behavior in urban retail environments and provides valuable input for modern market managers in developing pricing and marketing strategies to attract vegetable buyers.
Revitalizing The Role of Pangeran Jaya Cooperative In Strengthening The Economy of The Community of Ogan Komering Ilir District Rakhmat, Acip; Zuliansyah, Muhammad Andri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.18655

Abstract

This community service aimed to increase the understanding of the management, members and the community about the importance of the role of Pangeran Jaya Cooperative in strengthening the economy by choosing and running a business in accordance with the wants and needs of the members and the community of Ogan Komering Ilir District. The service activities were carried out at Pangeran Jaya Cooperative, Talang Pangeran Village, Teluk Gelam Subdistrict, Ogan Komering Ilir District. The location of the study was selected purposively. The method used counseling and interactive discussions with all participants to increase their understanding on the important role of Pangeran Jaya Cooperative both as business partners and partners in meeting family needs. The study found out that during its establishment from 2015 to 2022, Pangeran Jaya Cooperative did not carry out the role and function of its cooperative business (category E/inactive), lack of knowledge and understanding of the management and members. The business run by the cooperative was not in accordance with the needs of members and the lack of accountability and transparency of the management showed that it never held an annual member meeting (RAT) resulting in the non-running of the cooperative. In an effort to revitalize the Cooperative, capacity building is needed for both cooperative institutions and human resources to increase the service capacity and develop partnership cooperation with other institutions/business entities.
Co-Authors Elmeizy Arafah Meirisa, Dina Muhammad Andri Zuliansyah