Garuda - Garba Rujukan Digital

Brand Image 212 Mart Dalam Meningkatkan Penjualan Produk Perspektif Manajemen Dakwah Ramdhani, Rahmat; Rodiyah, Rodiyah; Mardiyansyah, Mardiyansyah
DAWUH : Islamic Communication Journal Vol. 1 No. 2 (2020): July
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Persoalan yang dibahas dalam skripsi ini adalah bagaiamana strategi brand image 212 mart Jalan Mahakam Lingkar Barat Kota Bengkulu dalam meningkatkan penjualan produk perspektif manajemen dakwah. Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan strategi brand image 212 mart Jalan Mahakam Lingkar Barat Kota Bengkulu dalam meningkatkan penjualan produk perspektif manajemen dakwah. Metode penelitian yang digunakan adalah metode deskriptif, jenis penelitian ini kualitatif adalah penelitian lapangan dengan pengumpulan data melalui wawancara, observasi dan dokumentasi. Hasil penelitian menunjukan bahwa strategi brand image 212 mart Jalan Mahakam Lingkar Barat Kota Bengkulu dalam meningkatkan penjualan produk perspektif manajemen dakwah sudah berjalan dengan baik, yaitu menggunakan beberapa strategi meliputi promosi, menjadi agen utama, penampilan dan pelayanan, serta brand image 212 mart tidak terlepas dari unsur-unsur manajemen dakwah, yaitu terkait dengan Da’i, Mad’u, Maddah, Wasilah, Thariqoh dan Atsar.

Struktur Lirik Lagu dalam Album Cidro Asmoro Kajian Strukturalisme Nurkhayatun, Umi; Mardiyansyah, Mardiyansyah; Werdiningsih, Yuli Kurniati
Kaloka Jurnal Pendidikan Bahasa dan Sastra Daerah Vol 1, No 2 (2022)
Publisher : Program Studi Pendidikan Bahasa dan Sastra Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/kaloka.v1i2.12346

This research was written with the aim to determine the lyric structure of the song in the album Cidro Asmoro using the study of Structuralism. The structure in the lyrics of this song consists of physical structure and inner structure. Physical structure is the structure of the builder of a poem that is physical or fit in the form of word order. While the inner structure is the structure of the poet builder from within or contains the meaning that the author wants to express. The research method used to analyze the physical structure and the inner structure uses a qualitative descriptive method. The data used in this study are words, phrases, and sentences in the lyrics of the song Cidro Asmoro that refer to the structure of the builder. The results found in this study is that there is a physical structure in the form of majas, recitation, diction, concrete words and rhyme in the lyrics of songs in the album Cidro Asmoro. Majas or language styles found include majas personification, metaphor, association, allegory and hyperbole. In addition, also found imagery or imagery in the form of imagery of sight, hearing, taste, touch and movement. The inner structure in the lyrics of Cidro Asmoro's album has themes, tastes, tones and messages. Selection of lyrics and words from Cidro Asmoro's album has a unique characteristic to convey the feelings experienced by the author. This feeling can be from love, disappointment, confusion, anger and even enthusiasm. Cidro Asmoro's album contains the story of a man's love struggle who ultimately has to give up his lover with another man.

Values in Modern Javanese Songs and Their Relevance to Character Education: A Cultural Semiotics Study Mardiyansyah, Mardiyansyah; Sulanjari, Bambang; Werdiningsih, Yuli Kurniati
Kaloka Jurnal Pendidikan Bahasa dan Sastra Daerah Vol 3, No 2 (2024): September 2024
Publisher : Program Studi Pendidikan Bahasa dan Sastra Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/kaloka.v3i2.12319

Modern Javanese songs (tembang Jawa modern) represent a product of cultural negotiation that combines traditional aesthetics with contemporary expressions. This study aims to analyze the semiotic values embedded in modern Javanese-language songs and their relevance to character education in the digital era. Employing Roland Barthes' cultural semiotics approach integrated with critical discourse analysis, this study decodes the signs, myths, and ideologies inscribed within song lyrics. Research data derive from a corpus of modern Javanese songs documented in prior scholarly works, encompassing compositions by musicians such as Didi Kempot, Ndarboy Genk, and Guyon Waton. The analysis proceeds through three stages: identification of denotative signs, deconstruction of connotative meanings, and reading of cultural myths. Findings reveal that modern Javanese songs encompass four principal value strata: religio-sufistic values, moral-ethical values, social-humanistic values, and cultural-identity values. These values are manifested through complex linguistic and paralinguistic sign systems, positioning modern Javanese songs as a potentially effective medium for character education when systematically integrated into educational curricula. This study contributes to the development of a contextually grounded, local-wisdom-based learning model relevant to millennial learners.

Struktur Lirik Lagu dalam Album Cidro Asmoro Kajian Strukturalisme Nurkhayatun, Umi; Mardiyansyah, Mardiyansyah; Werdiningsih, Yuli Kurniati
Kaloka Jurnal Pendidikan Bahasa dan Sastra Daerah Vol 1, No 2 (2022): September 2022
Publisher : Program Studi Pendidikan Bahasa dan Sastra Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/kaloka.v1i2.12346

This research was written with the aim to determine the lyric structure of the song in the album Cidro Asmoro using the study of Structuralism. The structure in the lyrics of this song consists of physical structure and inner structure. Physical structure is the structure of the builder of a poem that is physical or fit in the form of word order. While the inner structure is the structure of the poet builder from within or contains the meaning that the author wants to express. The research method used to analyze the physical structure and the inner structure uses a qualitative descriptive method. The data used in this study are words, phrases, and sentences in the lyrics of the song Cidro Asmoro that refer to the structure of the builder. The results found in this study is that there is a physical structure in the form of majas, recitation, diction, concrete words and rhyme in the lyrics of songs in the album Cidro Asmoro. Majas or language styles found include majas personification, metaphor, association, allegory and hyperbole. In addition, also found imagery or imagery in the form of imagery of sight, hearing, taste, touch and movement. The inner structure in the lyrics of Cidro Asmoro's album has themes, tastes, tones and messages. Selection of lyrics and words from Cidro Asmoro's album has a unique characteristic to convey the feelings experienced by the author. This feeling can be from love, disappointment, confusion, anger and even enthusiasm. Cidro Asmoro's album contains the story of a man's love struggle who ultimately has to give up his lover with another man.

Title

Found 4 Documents
Search

Abstract

Abstract

Abstract

Abstract

Title Search

Found 4 Documents Search

Abstract

Abstract

Abstract

Abstract

Title

Found 4 Documents
Search