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Usaha Mikro Kecil Dan Menengah Kue Cucur Dua Saudara Putri, Lydia Gustina; Febrianto, Edy; Ervina, Rahayu
Jurnal Kewirausahaan & Bisnis Vol. 5 No. 2 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v5i2.165

Abstract

Micro, Small and Medium Enterprises (MSM0Es) are productive economic enterprises that stand alone, which are carried out by individuals or business entities that are not subsidiaries or not branch companies that are owned, controlled or become part either directly or indirectly of medium or large businesses that are meet the small business criteria. One of the regional potentials that is often used as a business opportunity is regional food. Along with market demand, now many regional specialties are marketed in big cities, and not only limited to their area of ​​origin. This two brothers' cucur cake is one of the real proofs of the success of traditional food that many people already know both within the City and outside the City.