Pang S Asngari
Departemen Sains Komunikasi dan Pengembangan Masyarakat Fakultas Ekologi Manusia Institut Pertanian Bogor

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Consumer Empowerment Profile in Rural and Urban Area Simanjuntak, Megawati; Amanah, Siti; Puspitawati, Herien; Asngari, Pang S
ASEAN Marketing Journal Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

The purpose of this research was to analyze the profile of consumer empowerment and the influence of demographic characteristics, socio-economic status and cosmopoliteness on consumer empowerment in rural and urban area. The research finding indicated a low consumer empowerment in urban and rural area. In general, most respondents who were not categorized as empowered consumer were aged >37 years old, working in rural areas, included in income category ranged IDR 397,874.57/capita/month both in rural and urban areas, family size of ≤ 4 persons in rural areas,length of education ≤9 years in rural areas and not cosmopolite in rural areas. Higher level of education and the more cosmopolite the respondents would increase consumer empowerment both in ruraland urban area. One of the attempts in empowering consumers is by intensifying consumer education involving government, NGOs, and private sector.
KETAHANAN PANGAN DAN MEKANISME KOPING RUMAH TANGGA PETANI PADI SAWAH LEBAK BERDASARKAN STATUS KEPEMILIKAN LAHAN Yunita, Yunita; S, Basita Ginting; Asngari, Pang S; Susanto, Djoko; Amanah, Siti
Jurnal Ilmu Keluarga dan Konsumen Vol. 4 No. 1 (2011): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5272.529 KB) | DOI: 10.24156/jikk.2011.4.1.21

Abstract

Fulfilling of household food security of lowland rice farmers require sufficient capacities to improve their productivity and income. Nowadays, lowland rice farmers are in difficult conditions and at risk to food security. This research aimed to analyze capacity, food security level, and copying mechanism of lowland rice farmer’s household based on land property right and to analyze the correlation between capacity and food security of lowland rice farmer’s household. This research utilized survey method on 200 lowland rice farmers household at Ogan Ilir and Ogan Komering Ilir District, South Sumatera. The data were analyzed by descriptive and Chi-square test. The results showed that the farmer’s capacities level was at middle category, the farmers’ household food security level was low, and coping mechanism of the farmers household was at high category. There was no significant correlation between capacity and food security of the lowland rice farmers household (p>0,05) also was found in this research.