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All Journal TIJAB (The International Journal of Applied Business) Jurnal Ilmiah Manajemen Kesatuan
Oktariani, Theresia Omiwa
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Economics, Econometrics & Finance Social Sciences

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The The Effect of E-Service Quality, Website Design, E-Trust, and Perceived Risk on E-Satisfaction Oktariani, Theresia Omiwa
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1203

Abstract

The purpose of this study was to determine the effect of e-service quality, website design, e-trust, and perceived risk on e-satisfaction (a survey of Shopee user students in Sleman and Yogyakarta City). This type of research is survey research using a questionnaire. The population in this study were all of the Shopee user students in Sleman and Yogyakarta City. This study used a sampling technique in the form of purposive sampling with 100 respondents who are students who live in Sleman and Yogyakarta City and have made purchases at Shopee at least two times as samples. The data analysis technique used in this study is multiple linear regression analysis with hypothesis testing, namely the F test and t test partially and the coefficient of determination (R2) test. The results obtained in this study were e-service quality, website design, e-trust, and perceived risk together have a significant effect on e-satisfaction, e-service quality, website design, and e-trust partially have a positive and significant effect on e-satisfaction, while perceived risk has a negative and significant effect on e-satisfaction.
The Effect of E-Service Quality, Website Design, E-Trust, and Perceived Risk on E-Satisfaction: Survey of Shopee User Students in Sleman and Yogyakarta City Oktariani, Theresia Omiwa; Wisnalmawati, Wisnalmawati; Darpito, Surpiko Hapsoro
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1203

Abstract

The purpose of this study was to determine the effect of e-service quality, website design, e-trust, and perceived risk on e-satisfaction (a survey of Shopee user students in Sleman and Yogyakarta City). This type of research is survey research using a questionnaire. The population in this study were all of the Shopee user students in Sleman and Yogyakarta City. This study used a sampling technique in the form of purposive sampling with 100 respondents who are students who live in Sleman and Yogyakarta City and have made purchases at Shopee at least two times as samples. The data analysis technique used in this study is multiple linear regression analysis with hypothesis testing, namely the F test and t test partially and the coefficient of determination (R2) test. The results obtained in this study were e-service quality, website design, e-trust, and perceived risk together have a significant effect on e-satisfaction, e-service quality, website design, and e-trust partially have a positive and significant effect on e-satisfaction, while perceived risk has a negative and significant effect on e-satisfaction.
Discover the Driving Forces behind Purchase Intention in Indonesia’s Beauty Industry Aulia, Affiana; Oktariani, Theresia Omiwa
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.56199

Abstract

Background: The beauty sector is expanding significantly in Indonesia. As Indonesia's domestic beauty sector grows, consumers must select goods that meet their demands and are licensed by Indonesian Food and Drug Authority (BPOM). It is crucial for beauty sector companies in Indonesia to identify the drivers that influence consumer intention to purchase beauty products. Objective: This study aims to examine the impact of social media marketing activity, emotional branding, price perception, and online customer review variables on purchase intention. Method: A quantitative research design was utilized in this study with 100 respondents who provided information online regarding their intention to purchase products in the Indonesian beauty industry. Results: Price perception and social media marketing activity has been shown in this study to impact purchase intention in the Indonesian beauty industry. Emotional branding and online customer reviews, on the other hand, don't affect people's intention to buy in the Indonesian beauty business. Conclusion: This research highlights the factors that influence purchase intention in the Indonesian beauty industry. The findings of this study indicate that social media marketing activity and price perception are significant drivers of consumer intention to purchase beauty products.   Keywords: Emotional Branding; Online Customer Review; Price Perception; Purchase Intention; Social Media Marketing Activity
Co-Authors Aulia, Affiana Surpiko Hapsoro Darpito Wisnalmawati Wisnalmawati