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All Journal Jurnal Administrasi Bisnis (JABis) Scientific Journal of Informatics PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Analisis Bisnis Ekonomi J-MAS (Jurnal Manajemen dan Sains) Compiler Jurnal Ilmiah Manajemen Kesatuan ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) West Science Business and Management West Science Journal Economic and Entrepreneurship Journal of Business Management and Economic Development Jurnal INFOTEL IIJSE Strata Business Review Strata International Journal of Social Issues Jurnal Analisis Bisnis Ekonomi
Wisnalmawati Wisnalmawati
Gunadarma University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KEMATANGAN KARYAWAN DENGAN GAYA KEPEMIMPINAN SITUASIONAL PENGUSAHA PEREMPUAN SEBAGAI VARIABEL MODERATING TERHADAP KINERJA KARYAWAN Ediningsih, Sri Isworo; Wisnalmawati, Wisnalmawati
Jurnal Analisis Bisnis Ekonomi Vol 7 No 1 (2009): Volume 7, Nomor 1, April 2009
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.681 KB)

Abstract

The purpose of this study to analyze the influence of employees maturity on employees performance and that to investigate the influence employees maturity which is moderated by situational leadership style on employees performance. In this study using sample of several members of IWAPI DIY. Data collected by questioner and the analysis technique by moderating regression analysis. The result of this study is employees maturity has significant influence on employees performance and situational leadership style didnt moderated correlation between employees maturity with employees performance.
The Influence Of In- Store As A Mediation To Impulse Buying (Study On The Retails In Yogyakarta) Wisnalmawati, Wisnalmawati
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2018: PROCEEDING ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.237 KB)

Abstract

Impulse buying often takes place inside the store. Impulse buying describesunplanned purchasing decisions.This research aims to: 1.analyse hedonic motivethat directly affects impulse buying, 2. analyse direct marketing that directly affectsimpulse buying, 3. hedonic motive and direct marketing influence on impulsebuying mediated by in store. Subjects in this research are consumers of threeclothing stores in Yogyakarta. The sample uses as many as 75 respondents, dataanalysis technique uses Structural Equational Model (SEM) with Smart PLS 3.0Program. The results of this research prove: 1. hedonic motive has influenced onimpulse buying, 2.direct marketing has influenced on impulse buying, 3 hedonicmotive and direct marketing influence on impulse buying mediated by in store. Thefindings of this study may contribute to consumer behaviour models, at retails andTripple duties of Higher Education.Keywords: hedonic motive; direct marketing; in store; and impulse buying
PENGARUH KEMATANGAN KARYAWAN DENGAN GAYA KEPEMIMPINAN SITUASIONAL PENGUSAHA PEREMPUAN SEBAGAI VARIABEL MODERATING TERHADAP KINERJA KARYAWAN Ediningsih, Sri Isworo; Wisnalmawati, Wisnalmawati
Jurnal Analisis Bisnis Ekonomi Vol 7 No 1 (2009): Volume 7, Nomor 1, April 2009
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.681 KB)

Abstract

The purpose of this study to analyze the influence of employees maturity on employees performance and that to investigate the influence employees maturity which is moderated by situational leadership style on employees performance. In this study using sample of several member's of IWAPI DIY. Data collected by questioner and the analysis technique by moderating regression analysis. The result of this study is employees maturity has significant influence on employees performance and situational leadership style didn't moderated correlation between employees maturity with employees performance.
Role of Local Culture in Recommendation Intentions through Memorable Tourism Experiences Hidayat, Indra Iryanto Nur; Wisnalmawati, Wisnalmawati; Sugandini, Dyah
Journal of Business Management and Economic Development Том 2 № 01 (2024): January 2024
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i01.325

Abstract

The main objective of this study is to investigate the effect of local culture on the recommendation intention of tourists who have visited Kebondalem Kidul Cultural Tourism Village, with the mediation of memorable tourism experiences. In this study, a quantitative analysis approach with descriptive analysis was used, using a 5-point Likert scale. The sample collection used a non-probability sampling method, specifically judgment sampling. The sample consisted of 150 respondents who had visited the Kebondalem Kidul Cultural Tourism Village as tourists. Structural Equation Modeling (SEM) SmartPLS 3.2.9 was used as an analytical tool for analysis. Among tourists in Kebondalem Kidul Cultural Tourism Village, local culture directly impacts recommendation intention and memorable tourism experiences. Memorable tourism experiences mediate between local culture and recommendation intention for tourists in the Kebondalem Cultural Tourism Village environment. This research substantially contributes to the existing knowledge regarding local culture in various aspects. The study carries significant practical implications for stakeholders, tourism administrators, and businesses aiming to promote tourism in Kebondalem Kidul Cultural Tourism Village. The findings show that when perceived through memorable tourism experiences, local culture influences tourists' recommendation intention during their trip.
PENGARUH NILAI FUNSIONAL DAN NILAI LINGKUNGAN TERHADAP MINAT PEMBELIAN ECO-FASHION DIMEDIASI OLEH SIKAP KONSUMEN Kumalasari, Heny; Effendi, Mohammad Irhas; Wisnalmawati, Wisnalmawati
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 5 No 1 (2024): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.5.1.49-62

Abstract

ABSTRACTThe development of clothing fashion encourages long-term environmental protection. The aim of this research is to analyze buying interest in eco-fashion products. The variables used in this research are functional value and environmental value as independent variables, consumer attitudes as intervening variables and bell interest as the dependent variable. The method used is quantitative, hypothesis testing using SEM-PLS analysis. The sample used was 100 consumers. The research results show that functional value and environmental value have a significant effect on purchasing interest in eco-fashion products, and consumer attitudes as mediating variables. Consumer attitudes are the novelty of this research. Peelitianni contributed theoretically and practicallyFunctional value, environmental value, consumer attitudes, purchase intentionABSTRAKPerkembangan Fashion pakaian mendorong  perlidunganlingkungan dalam jangka Panjang. Tujuan menelitian ini yaitu untuk menganalisis minat  beli tentang produk eco- fashion. Variable yang digunakan dalam penelitian ini yaiu nilai fungsional dan nilai lingkungan sebagai variable independent, sikap konsumen sebagai variable intervening dan minat bel sebagai variable dependen. Metode yang digunakan yaitu kuantitatif, pengujian hipotesis dengan analisis SEM-PLS. Sampel yang digunakan sebanyak 100.konsumen. hasil penelitian menunjukkan nilai fungsional dan nilai lingkungan berpengaruh signifikan terhadan minat pembelian produk eco-fashion, dan sikap konsumen sebakatvariabel mediasi. Sikap konsumen sebagai kebaruan penelitian ini. Peelitianni berkontibusi secara teoritis dan praktis.Nilai fungsional, nilai lingkungan, sikap konsumen, Minat pembelian
PENGARUH PERCEIVED TRANSACTION CONVENIENCE DAN PERCIEVED RISK TERHADAP BEHAVIOURAL INTENTION DIMEDIASI OLEH PERSONAL INNOVATIVENESS Wisnalmawati, Wisnalmawati; Dimas, Fathir Arya; Istanto, Yuni
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 4, No 2 (2023): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.4.2.47-54

Abstract

ABSTRAK Perkembangan teknologi berupa QRIS dapat mempermudah transaksi keuangan secara elektronik. Tujuan penelitian ini yaitu untuk menganalisis minat sebagai pedagang di Pasar yang akan mengadopsi QRIS. Variabel yang digunakan yaitu perceived transaction convenience dan perceived risk sebagai independent dan personal innovativeness sebagai mediasi. Metode yang digunakan yaitu kuantitatif, pengujian hipotesis dengan analisis SEM-PLS. Sampel yang digunakan sebanyak 200 nasabah Bank  sebagai pedagang di Pasar. Hasil penelitian menunjukan bahwa perceived transaction convenience berpengaruh positif dan tidak signifikan, perceived risk berpengaruh negatif dan tidak signifikan. Personal innovativeness sebagai mediasi yang dapat meningkatkan minat nasabah bank sebagai  pedagang pasar yang mengadopsi QRIS. Personal innovativeness merupakan kebaruan penelitian ini. Peelitianni berkontibusi secara teoritis dan praktisKata kunci: Perceived Transaction Convenience, Perceived Risk, Personal Innovativeness, Behavioural Intention, & QRIS. ABSTRACTTechnological developments in the form of QRIS can facilitate electronic financial transactions. The purpose of this study is to analyze interest as traders in the market who will adopt QRIS. The variables used are perceived transaction convenience and perceived risk as independent and personal innovativeness as mediation. The method used is quantitative, hypothesis testing with SEM-PLS analysis. The samples used were 200 Bank customers as market traders. The results showed that perceived transaction convenience has a positive and insignificant effect, perceived risk has a negative and insignificant effect. Personal innovativeness as a mediation that can increase the interest of bank customers as market traders who adopt QRIS. Personal innovativeness is the novelty of this research. This research contributes theoretically and practicallyKeywords: Perceived Transaction Convenience, Perceived Risk, Personal Innovativeness, Behavioural Intention, & QRIS.
The Effect of E-Service Quality, Website Design, E-Trust, and Perceived Risk on E-Satisfaction: Survey of Shopee User Students in Sleman and Yogyakarta City Oktariani, Theresia Omiwa; Wisnalmawati, Wisnalmawati; Darpito, Surpiko Hapsoro
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1203

Abstract

The purpose of this study was to determine the effect of e-service quality, website design, e-trust, and perceived risk on e-satisfaction (a survey of Shopee user students in Sleman and Yogyakarta City). This type of research is survey research using a questionnaire. The population in this study were all of the Shopee user students in Sleman and Yogyakarta City. This study used a sampling technique in the form of purposive sampling with 100 respondents who are students who live in Sleman and Yogyakarta City and have made purchases at Shopee at least two times as samples. The data analysis technique used in this study is multiple linear regression analysis with hypothesis testing, namely the F test and t test partially and the coefficient of determination (R2) test. The results obtained in this study were e-service quality, website design, e-trust, and perceived risk together have a significant effect on e-satisfaction, e-service quality, website design, and e-trust partially have a positive and significant effect on e-satisfaction, while perceived risk has a negative and significant effect on e-satisfaction.
The Effect of Perceived Usefulness, Perceived Ease of Use, Perceived Security, and Cashback Promotion on Behavioral Intention to the DANA E-Wallet: A Survey of People in the Special Region of Yogyakarta Raninda, Ratna; Wisnalmawati, Wisnalmawati; Oetomo, Hadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1218

Abstract

Changing patterns of behavior in public financial transactions during this pandemic has increased the use of e-wallet services. One of the Indonesian people's most widely used e-wallet services is DANA. This study aims to determine the effect of perceived usefulness, perceived ease of use, perceived security, and cashback promotion on behavioral intention to the DANA e-wallet (a survey of people in the Special Region of Yogyakarta). The sampling technique used is non-probability sampling with the purposive sampling method. The number of samples in this study was 100 respondents with the criteria of people who have a DANA account but have never used it for transactions. The analytical technique used is multiple linear regression analysis. Based on the results of this study, it was found that perceived usefulness, perceived ease of use, perceived security, and cashback promotion simultaneously or together had an effect on behavioral intention in DANA e-wallet with a significance value of 0.00 < 0.05 and an Adjusted R-value by 55.1%. This shows that the variables perceived usefulness, perceived ease of use, perceived security, and cashback promotion can explain 55.1% of behavioral intention variables, and the remaining 44.9% is influenced by other variables outside of this study. In addition, this study also obtained results that perceived usefulness, perceived ease of use, perceived security, and cashback promotion partially or one by one affect behavioral intention.
PENGARUH KUALITAS FILM, DAYA TARIK, CELEBRITY ENDORSEMENT, DAN LOKASI TERHADAP KEPUTUSAN MENONTON DI BIOSKOP YOGYAKARTA Prabowo, Agung; Wisnalmawati, Wisnalmawati
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 5, No 2 (2024): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.5.2.120-133

Abstract

Keywords:Film Quality, Appeal, Celebrity Endorsement, Location, Viewing Decision           Kata Kunci:Kualitas Film, Daya Tarik, Celebirty Endorsement, Lokasi, Keputusan Menonton  ABSTRACTThis study aims to analyze the influence of Film Quality, Attraction, Celebrity Endorsement, and Location on the Decision to Watch in Yogyakarta Cinemas. The research method used in this study is a quantitative method. The population in this study were students who had watched films in Yogyakarta cinemas. The data collection method in this study used an online questionnaire. The sampling method used was purposive sampling. The number of samples taken in this study was 110 respondents. The analysis tool used was a descriptive and quantitative method using multiple linear regression analysis with the help of the SPSS program. The results of this study indicate that: 1) Film Quality, Attraction, Celebrity Endorsement, and Location simultaneously influence the Decision to Watch in Yogyakarta Cinemas 2) Film Quality has a positive and insignificant effect on the Decision to Watch, 3) Attraction has a positive and significant effect on the Decision to Watch 4) Celebrity Endorsement has a positive and significant effect on the Decision to Watch, 5) Location has a positive and significant effect on the Decision to Watch in Cinemas, Theoretically, the contribution supports the previous research model. The practical contribution is location ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh Kualitas Film, Daya Tarik, Celebrity Endorsement, Dan Lokasi Terhadap Keputusan Menonton Di Bioskop Yogyakarta. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa yang pernah menonton film di bioskop Yogyakarta. Metode pengumpulan data di dalam penelitian ini menggunakan kuesioner online. Metode pengambilan sampel yang digunakan adalah purposive sampling. Jumlah sampel yang diambil dalam penelitian ini sebanyak 110 responden. Alat analisis yang digunakan adalah metode deskriptif dan kuantitatif dengan menggunakan analisis regresi linier berganda dengan bantuan program SPSS. Hasil penelitian ini menunjukkan bahwa: 1) Kualitas Film, Daya Tarik, Celebrity Endorsement, Dan Lokasi secara simultan berpengaruh terhadap Keputusan Menonton di Bioskop Yogyakarta 2) Kualitas Film berpengaruh positif dan tidak  signifikan terhadap Keputusan Menonton, 3) Daya Tarik berpengaruh positif dan signifikan terhadap Keputusan Menonton 4) Celebrity Endorsement berpengaruh positif dan signifikan terhadap Keputusan Menonton, 5) Lokasi berpengaruh positif dan signifikan terhadap Keputusan Menonton di Bioskop, Kontibusi teoritis mendukung model penelitian sebelumnya. Kontribusi praktis  yaitu lokasi.
Pengaruh Kepercayaan Merek Terhadap Minat Beli Melalui Electronic Word of Mouth (E-Wom) Pada Toko Belanja Hamidah, Diana Rofi; Wisnalmawati, Wisnalmawati; Arif, Nina Fapari
Strata Business Review Vol. 2 No. 2 (2024): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v2i2.257

Abstract

This research examines the influence of brand trust, which directly influences purchase intentions, which are mediated by e-WOM. This research examines the effect of brand trust intervention on purchase intentions, which is analyzed with a population taken from consumers in shopee. The number of samples in this research was 100 respondents. The sampling technique uses accidental, namely distributing questionnaires to consumers who meet in WhatsApp groups. The data was tested using the variables of brand trust and purchase intention. The data were analyzed using the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique. The research results show that the indicator variables proposed to test the influence of brand trust on repurchase intention. The Q2 predictive relevance value shows that trust and e-WOM contribute 59.34 % to purchase intention. The other variable affects the rest, which is 40.66 %. Brand trust influences purchase intentions, mediated by e-WOM in a shopee. The novelty of this research is that e-WOM can increase the purchase intention of April brand in shopee. We found that brand trust influences purchase intention mediated by e-WOM in Shopee. This will contribute to other research; creating positive e-WOM is crucial to increase purchase intention for the April brand in shopee. The findings of this study may contribute to consumer behavior models, shopee, and Triple duties.
Co-Authors Abadi Sanosra Agung Prabowo Agus Sasmito Aribowo Agus Suryono Annegrat, Ahmed Mohamed Arif, Nina Fapari Asmawati, Nanda Astuti, Widhi Tri Azhara, Muhammad Denita, Gea Evi Dimas, Fathir Arya Dwi Rahayu Dyah Sugandini Effendi, Mohammad Irhas Hadi Oetomo Hamidah, Diana Rofi Hidayat, Indra Iryanto Nur Husaini, Rochmat Kumalasari, Heny Mukarromah, Nur Zakiyah Nabiela, Ibriza Nafis, Muhammad Nawawi, Mohammad Hisyam Nur Heri Cahyana Oktariani, Theresia Omiwa Putri, Dalilah Rahadini, Marjam Desma Raninda, Ratna Saifullah, Shoffan Setiawati, Anandia Ayu Sri Isworo Ediningsih Surpiko Hapsoro Darpito Sutiono, Heru Tri Tri Mardiana, Tri Wajiyono, Wajiyono Widhy Tri Astuti Yoga Religia Yuli Fauziah Yuni Istanto, Yuni