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All Journal Jurnal Dinamika Ekonomi dan Bisnis Jurnal Masyarakat Merdeka (JMM) Jurnal Abdimas Bina Bangsa Fokus Abdimas
Roestanto, Anantya
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Penggunaan Kemasan Snack Ramah Lingkungan pada UMKM Kue Moci “Najah” di Kota Semarang Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.81-85

Abstract

This community service stems from the discovery of Micro, Small and Medium Enterprises (MSMEs) "Najah" Moci Cakes which still use plastic packaging bags to wrap products purchased by consumers. Plastic packaging is not only dangerous for the sustainability of life for all creatures in the world, but also gives the impression of a less classy product. One way for MSMEs to reduce the negative impact of plastic is by switching to environmentally friendly packaging, namely bags made of paper (paperbags) as product packaging. Apart from being safer for the earth, using paper bags can also give a more elegant impression to a product. The use of attractive paper bags can also function as a promotional tool for a product. This community service aims to educate "Najah" moci cake MSMEs to use attractive and environmentally friendly packaging, thus making it a valuable product. The solution offered is to provide knowledge and assistance in implementing attractive and environmentally friendly product packaging for MSMEs. The method for implementing community service activities is the counseling and mentoring method. This community service has been proven to provide benefits to MSMEs. There has been an increase in partners' knowledge and understanding of the importance of using environmentally friendly packaging. Apart from that, partners have also started implementing environmentally friendly packaging for their products. Keywords: Moci Cake, Packaging, Environmentally Friendly, Promotion, MSMEs
PEMANFAATAN LIMBAH MINYAK JELANTAH MENJADI PRODUK YANG BERNILAI EKONOMIS DI KOTA SEMARANG Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya; Sujito, Sujito
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1721

Abstract

Used cooking oil is often thrown away rather than utilized. This will certainly endanger the environment. In fact, this used cooking oil can actually be turned into useful products. Therefore, it is very important to educate the public about the dangers of used cooking oil waste to the environment and how to utilize it. The target of this community service is mothers who are UMKM actors in Krobokan Village, West Semarang. The purpose of Community Service is to provide education about the dangers of used cooking oil to the environment and provide training on utilizing used cooking oil into products with economic value, namely aromatherapy candles. The method of implementing community service activities is the socialization and training method. After participating in this community service activity, there was an increase in public awareness of the dangers of used cooking oil waste and an increase in skills in utilizing used cooking oil into products with economic value. This activity is expected to contribute to waste management and can create profitable business opportunities.
PENERAPAN PROMOSI DENGAN MEDIA SOSIAL PADA UMKM KUE MOCI “NAJAH” DI KOTA SEMARANG Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.160-165

Abstract

The "Najah" moci cake business is one of the MSMEs affected by the Covid-19 pandemic, where its business has experienced a decline. After the Covid-19 pandemic subsides in 2022, these MSMEs are starting to try to get back on their feet. However, sales results were not as expected. The small amount of sales of this moci product could be due to the fact that this product is not well known by the public. So far, activities to introduce products to the public or promotions have not been carried out. Therefore, it is very important for MSMEs to carry out promotional activities so that they are known to the wider community. This Community Service aims to help MSMEs in promotional activities via sosial media so that they can support the success of their business. The method for implementing community service activities is the training and mentoring method. After carrying out community service, there has been a positive change in the "Najah" moci cake MSME actors, where MSME actors can carry out promotional activities through sosial media, especially Facebook and Instagram. Keywords: Covid-19, Moci Cake, Sosial Media, Promotion, MSMEs
Upaya Kebangkitan UMK Kue Moci Najah Pasca Pandemi Covid-19 Melalui Strategi Pemasaran Di Kota Semarang Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
JMM - Jurnal Masyarakat Merdeka Vol 6, No 1 (2023): MEI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jmm.v6i1.127

Abstract

Sejak awal tahun 2020 di seluruh dunia terjadi pandemi covid-19. Hal tersebut sangat berdampak buruk bagi seluruh sendi kehidupan manusia, tidak hanya di bidang kesehatan, akan tetapi juga di bidang sosial, politik, teknologi, dan juga dibidang ekonomi. Salah satu UMKM yang terdampak akibat pendemi covid-19 adalah UMKM Kue Moci Najah. UMKM ini terpaksa berhenti produksi selama sekitar dua tahun akibat menurunnya jumlah pembeli. Pada awal tahun 2022, pandemi covid-19 mereda dan masyarakat diperbolehkan kembali untuk beraktivitas, UMKM ini mulai mencoba bangkit kembali. Akan tetapi penjualan yang diperoleh belum sesuai dengan yang diharapkan.Pengabdian Kepada Masyarakat ini bertujuan membantu UMKM dalam rangka meningkatkan penjualan pasca pandemi Covid-19. Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah metode penyuluhan dan pelatihan. Target yang ingin dicapai adalah mitra dapat menerapkan strategi pemasaran yang tepat sehingga dapat meningkatkan penjualan.Setelah dilakukan pengabdian masyarakat, telah terjadi perubahan yang positif pada pelaku UMKM kue moci Najah terhadap pengetahuan dan pemahaman dalam strategi memasarkan produk UMKM. Disamping itu Pelatihan yang diberikan dapat menambah ketrampilan bagi pelaku UMKM dalam melakukan pemasaran secara online.
Determinan Environmental, Social, And Governance (ESG) (Studi Empiris Perusahaan Di Indonesia Yang Terdaftar Di IDX 2018-2021) Vivianita, Alfa; Roestanto, Anantya; Indudewi, Dian
Jurnal Dinamika Ekonomi dan Bisnis Vol 21, No 1 (2024)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v21i1.4728

Abstract

Institutional theory suggests that company policies are likely to be altered when they experience three types of influences: coercive, normative, and mimetic isomorphism. These three occurrences prompted companies to engage in activities related to Environmental, Social, and Governance (ESG). The majority of previous researches had primarily examined the relationship between ESG factors and financial performance, firm value, and information asymmetry. One way to address the existing research gaps is by undertaking research on ESG factors, considering the impact of variables such as the size and age of the company, the industry it operates in, and its institutional ownership. The objective of this research is to conduct an ESG analysis, considering factors such as company size, company age, industry type, and institutional ownership. This research employed a quantitative methodology as its approach. This research utilized secondary data. The sampling method employed was purposive sampling. The utilization of multiple linear regression analysis was employed for the analysis. The findings of the study showed that the nature of the industry influenced the ESG performance, while the size of the company, its age, and ownership structure did not have any impact on ESG
Co-Authors Dian Indudewi Sujito Sujito Vivianita, Alfa Wibisono, Totok Yani, Tri Endang