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All Journal INJURITY: Journal of Interdisciplinary Studies Insight : International Journal of social research Journal of Economic Development and Village Building
Maghfiroh, Diana
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences

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Journal : Journal of Economic Development and Village Building

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A PHENOMENOLOGICAL STUDY OF ORGANIZATIONAL CULTURE AND EMPLOYEE LOYALTY IN THE CREATIVE INDUSTRY Maghfiroh, Diana
Journal of Economic Development and Village Building Vol. 3 No. 1 (2025): Journal of Economic Development and Village Building
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jedvb.v2i2.32

Abstract

This research aims to explore the meaning of employees' experiences of organizational culture and how it affects job loyalty in the creative industry. Using a qualitative approach with phenomenological methods, this study delves into the perceptions and subjective experiences of employees from three creative companies in Jakarta and Bandung. The results show that an organizational culture that is inclusive, open to innovation, and appreciates individual contributions significantly increases employee loyalty. Values such as freedom of expression, team collaboration, and recognition of work become the foundation of a strong organizational culture in the context of the creative industry. The findings enrich the theoretical understanding of the dynamics of the relationship between organizational culture and employee loyalty, and provide practical recommendations for managers in the creative industry sector in building a sustainable work environment.
A PHENOMENOLOGICAL STUDY OF ORGANIZATIONAL CULTURE AND EMPLOYEE LOYALTY IN THE CREATIVE INDUSTRY Maghfiroh, Diana
Journal of Economic Development and Village Building Vol. 3 No. 1 (2025): Journal of Economic Development and Village Building
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jedvb.v2i2.32

Abstract

This research aims to explore the meaning of employees' experiences of organizational culture and how it affects job loyalty in the creative industry. Using a qualitative approach with phenomenological methods, this study delves into the perceptions and subjective experiences of employees from three creative companies in Jakarta and Bandung. The results show that an organizational culture that is inclusive, open to innovation, and appreciates individual contributions significantly increases employee loyalty. Values such as freedom of expression, team collaboration, and recognition of work become the foundation of a strong organizational culture in the context of the creative industry. The findings enrich the theoretical understanding of the dynamics of the relationship between organizational culture and employee loyalty, and provide practical recommendations for managers in the creative industry sector in building a sustainable work environment.
Co-Authors Feri Hardiyanto Inayah Inayah Mohammad Subkhan Widya Widya, Widya