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All Journal International Journal of Social and Management Studies (IJOSMAS)
Posadas, Marie Abigail
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Impact of Advertisements on the Buying Behavior of rural consumers in Laur, Nueva Ecija, Philippines Braza, Nhina Ysabelle C.; Manglicmot, Andre John A.; Tecson, Ma. Beatrice G.; Woo, Paul Angelo D.; Posadas, Marie Abigail
International Journal of Social and Management Studies Vol. 3 No. 5 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.83 KB) | DOI: 10.5555/ijosmas.v3i5.160

Abstract

Advertisement plays a vital role in communicating and convincing customers to purchase goods or services. This study investigates the influence of advertisements to purchase FMCG among rural families in Laur, Nueva Ecija, Philippines. It aims to determine how families in the rural area perceive advertisements and know what factors should be considered to arrive at a specific advertisement applicable to families in the rural area. The study will use a quantitative method, and data will be collected using descriptive correlational research and the random sampling technique. This study will help businesses to understand how advertisements affect rural consumer behavior. These businesses will improve and align their advertising materials to effectively communicate and create relationships with rural customers.
Co-Authors Braza, Nhina Ysabelle C. Manglicmot, Andre John A. Tecson, Ma. Beatrice G. Woo, Paul Angelo D.