Impact of Advertisements on the Buying Behavior of rural consumers in Laur, Nueva Ecija, Philippines

Braza, Nhina Ysabelle C.
Manglicmot, Andre John A.
Tecson, Ma. Beatrice G.
Woo, Paul Angelo D.
Posadas, Marie Abigail

International Journal of Social and Management Studies (IJOSMAS)
Vol. 3 No. 5 (2022): International Journal of Social and Management Studies (IJOSMAS)

Advertisement plays a vital role in communicating and convincing customers to purchase goods or services. This study investigates the influence of advertisements to purchase FMCG among rural families in Laur, Nueva Ecija, Philippines. It aims to determine how families in the rural area perceive advertisements and know what factors should be considered to arrive at a specific advertisement applicable to families in the rural area. The study will use a quantitative method, and data will be collected using descriptive correlational research and the random sampling technique. This study will help businesses to understand how advertisements affect rural consumer behavior. These businesses will improve and align their advertising materials to effectively communicate and create relationships with rural customers.