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PENGARUH KUALITAS PRODUK, HARGA DAN KEPERCAYAAN TERHADAP MINAT BELI PRODUK FASHION SECARA ONLINE Muhammad Hafidz Prasetyo; Hasyim, Hasyim
Nusantara Hasana Journal Vol. 1 No. 11 (2022): Nusantara Hasana Journal, April 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This study aims to obtain an overview of product quality, price and trust in buying interest in online fashion products and determine the magnitude of the influence of each variable, either simultaneously or partially. This research can be used as a quantitative approach that uses a causal relationship. The population in this study are online site users who are found in the Tangerang district. The source of the data used is qualitative data, which was obtained from respondent data through a questionnaire that was quantified through a Likert scale, the sample used was purposive sampling method. With this research, the researcher determines the sample to be taken from the students. The results showed that partially product quality and price had a significant effect on online fashion buying interest, the trust variable had no significant effect on online fashion buying interest. Simultaneous test results show that the variables of product quality, price, and trust together have a positive and significant effect on buying interest in online fashion. The determinant coefficient is 28.2%, which means that the intention to buy Fashion online can be explained by the variables of product quality, price, and trust of 28.2%, while the remaining 72.8% can be explained by other variables outside the model.
Analisis Faktor-faktor yang Mempengaruhi Pembiayaan Syariah pada Sektor Manufaktur di Indonesia NESIA Heri Sudarsono; Muhammad Hafidz Prasetyo
Banque Syar'i : Jurnal llmiah Perbankan Syariah Vol. 7 No. 2 (2021): Juli - Desember 2021
Publisher : Departement of Islamic Banking, Faculty of Islamic Economics and Business, The State of Islamic University (UIN) Sultan Maulana Hasanuddin Banten,

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This study aims to analyze the factors that influence Islamic bank financing in the manufacturing sector (manufacturing industry). Then the internal factors consist of CAR, DPK, NPF, FDR, ROA, BOPO. While the external factors consist of INFLATION and BI_RATE. This research uses ARDL regression analysis technique. The data used in this study are data per month from 2015-2019. And the data obtained comes from reports from the Financial Services Authority (OJK), the Central Bureau of Statistics (BPS), as well as reports from Bank Indonesia (BI). The object of this research is Islamic Commercial Banks in Indonesia. The method of analysis used in this study is regression with the Autoregressive Distributed Lag (ARDL) model. The ARDL model was chosen because by using the ARDL method, it was able to see the influence of the Y variable. The data processing used Eviews 10. From the data processing, it was found that the variables CAR, FDR, and INF did not significantly influence the manufacturing sector. And the variables of DPK, NPF, ROA, BI_RATE, and BOPO have a significant effect on the manufacturing sector. The main contribution in this study is to identify and examine Islamic bank financing to the manufacturing sector in depth.