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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks
Husna Amalia
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Computer Science & IT Economics, Econometrics & Finance Education Medicine & Pharmacology Social Sciences Other

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Peningkatan Sanitasi Masjid di Kelurahan Mata Air Kota Padang Tahun 2022 Trisfa Augia; Alicia Zulviarina; Husna Amalia; Indri Yulia Risha; Muhammad David Ewaldo; Nadifah Khairini Fahdi; Salsabila Zartin
Warta Pengabdian Andalas Vol 30 No 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.30.2.332-338.2023

Abstract

The mosque is one of the most visited public places. Currently, the sanitary conditions of the mosque are still not a concern of the community. There are still mosques that do not meet the sanitation requirements of public places. Poor mosque sanitation can cause various diseases in society caused by a polluted environment. This dedication aimed to present an overview of the sanitation condition of mosques in Mata Air, increase knowledge, and increase public awareness of the importance of mosque sanitation. The method used was data collection with sanitation inspection forms and personal hygiene questionnaires, interviews, dissemination of information through focus group discussion, and administration of the intervention of the book of pocket guides, poster, sanitary mosque SOPs, and garbage disposal in the Masjid of the Mata Air Village. The results of the sanitation assessment found that four of the eight mosques still have not met the sanitation requirements. Through this community dedication, an increase in the knowledge and awareness of mosque administrators regarding improving mosque sanitation was obtained. In this case, improved sanitation is essential to avoid the potential for disease transmission due to environmental pollution.
PENGARUH EWOM TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH BRAND IMAGE PRODUK SUNSCREEN NIVEA DI KOTA BANDUNG Husna Amalia; Edi Nurtjahjadi
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Currently, skincare has almost become a primary need for women. Data sourced from Populix states that as many as 45% of people buy skincare repeatedly at least once a month. With the high frequency of purchasing skincare, it cannot be denied that the growth of the skincare industry in Indonesia is also developing and increasing, but this is not aligned with the decline in the Nivea sunscreen index which experienced a total decline of 8.6% from 2021-2023 in the Top Brand Index. This indicates a decrease in buying interest in Nivea sunscreen. The aim of this study is to examine the influence of electronic word of mouth on purchase intention with the intervening variable being the brand image of Nivea sunscreen products in the city of Bandung. This study uses a quantitative approach, and uses primary data obtained from a questionnaire in the form of a Google form link which is distributed online and then filled in by potential consumers of Nivea sunscreen in Bandung City. Researchers used a Likert scale. Then, the time of data collection in this study was classified as cross-sectional. The sample size was 120 respondents determined using convenience sampling techniques. The results of this research state that EWOM and brand image have a positive and significant influence on purchase intention, EWOM also has a positive and significant influence on brand image. But brand image fails to mediate the influence of EWOM on purchase intention.
Co-Authors Alicia Zulviarina Edi Nurtjahjadi Indri Yulia Risha Muhammad David Ewaldo Nadifah Khairini Fahdi Salsabila Zartin Trisfa Augia