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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Edi Nurtjahjadi
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Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Beauty Vlogger terhadap Repurchase Intention Melalui Brand Image Sebagai Variabel Intervening pada Pengguna Produk Kosmetik Bedak Padat Pixy di Kota Bandung Euis; Edi Nurtjahjadi
Intelektualita Vol 13 No 1 (2024): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Publisher : Wakil Rektor III Bidang Kemahasiswaan dan Kerjasama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/intelektualita.v13i1.21287

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel beauty vlogger terhadap repurchase intention yang dimediasi oleh brand image pada produk bedak padat Pixy di Kota Bandung. Penelitian ini dilakukan menggunakan metode kuantitatif dengan data primer yang diperoleh dari penyebaran kueioner. Instrument yang digunakan dalam penelitian ini telah dinyatakan lulus uji validitas dan uji reliabilitas. Teknik pengolahan dan analisis data yang digunakan dalam penelitian ini terdiri dari: Uji validitas, uji reabilitas, uji asumsi klasik, dan uji hipotesis. Pada penelitian ini pengujian instrumen menggunakan IBM Statistic 25. Berdasarkan hasil penelitian ini diperoleh bahwa beauty vlogger dan brand image berpengaruh secara parsial terhadap repurchase intention.
PENGARUH EWOM TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH BRAND IMAGE PRODUK SUNSCREEN NIVEA DI KOTA BANDUNG Husna Amalia; Edi Nurtjahjadi
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Currently, skincare has almost become a primary need for women. Data sourced from Populix states that as many as 45% of people buy skincare repeatedly at least once a month. With the high frequency of purchasing skincare, it cannot be denied that the growth of the skincare industry in Indonesia is also developing and increasing, but this is not aligned with the decline in the Nivea sunscreen index which experienced a total decline of 8.6% from 2021-2023 in the Top Brand Index. This indicates a decrease in buying interest in Nivea sunscreen. The aim of this study is to examine the influence of electronic word of mouth on purchase intention with the intervening variable being the brand image of Nivea sunscreen products in the city of Bandung. This study uses a quantitative approach, and uses primary data obtained from a questionnaire in the form of a Google form link which is distributed online and then filled in by potential consumers of Nivea sunscreen in Bandung City. Researchers used a Likert scale. Then, the time of data collection in this study was classified as cross-sectional. The sample size was 120 respondents determined using convenience sampling techniques. The results of this research state that EWOM and brand image have a positive and significant influence on purchase intention, EWOM also has a positive and significant influence on brand image. But brand image fails to mediate the influence of EWOM on purchase intention.
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PRODUK SUSU CAIR DALAM KEMASAN SIAP MINUM MEREK ULTRA MILK DI KOTA BANDUNG Shalsa; Edi Nurtjahjadi
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The purpose of this study to analyze the effect of product quality on repurchase intention mediated by customer satisfaction on liquid milk products in ready-to-drink packaging for the ultra milk brand in Bandung city.This researchused approach of quantitative.The research instrument has gone through the stages of validity, reliability testing, classic assumption test, simple regression test, and sobel test. There were 150 respondents who participated in this study. The analytical tool used to test the instrument data is using SPSS software version 24 and Sobel Test. The results showed that: 1) Product quality has a positive and significant effect on customer satisfaction, 2) product quality has a positive and significant affects on repurchase interest, 3) customer satisfaction quality has a positive and significant effect on repurchase interest, 4) product quality has a positive and significant effect on repurchase interest mediated by customer satisfaction.
PENGARUH ADVERTISING VALUE TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH BRAND AWARENESS PADA KONSUMEN E-COMMERCE TOKOPEDIA DI KOTA BANDUNG Cahyani, Selvina; Edi Nurtjahjadi
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Current developments in information technology are very broad and useful. Technology is not only used for communication, information, or entertainment; it can also be used for other activities, such as online shopping. Indonesian e-commerce has increased from 2021 to 2023, but purchasing intentions have decreased in Tokopedia, Bandung City. The entire research sample consisted of 150 people who participated and were analyzed using the SPSS 26 program. Various tests such as instrument validity and reliability tests, classical assumption tests, simple and multiple regression tests, and the Sobel test were used as analytical tools. The research results show that Advertising Value influences Purchase Intention which is mediated by Brand Awareness with a calculated t value of 2.68149 and a significance value of 0.007.
Co-Authors Cahyani, Selvina Euis Husna Amalia Shalsa