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All Journal Management Analysis Journal Maneggio: Jurnal Ilmiah Magister Manajemen
Okolie, Ugo Chucks
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Determinants of Customer Patronage of Fast Food Outlets in Benin City Okolie, Ugo Chucks; Udom, Idongesit David
Management Analysis Journal Vol 10 No 4 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i4.50120

Abstract

This study critically examined the factors influencing customer patronage of fast food outlets in Benin City. Specifically, the independent variables examined include quality of service delivery, brand image and price and how they relate to customer patronage. The study adopted survey research design. The population includes all customers that patronize fast food outlets in Benin City, Edo State. Fifty (50) respondents each were chosen in four fast food outlets namely: Mr. Biggs, Mat Ice, Kada Food and Omega Food to have a sample size of two hundred (200) out of which 188 questionnaires were found useable, amounting to 94%. The data analyses were done using both descriptive and inferential statistics. All analyses were done using Statistical Package for Social Sciences (SPSS 22.0) software. The study revealed that there are positive and significant relationship between the independent variables (service quality and brand image) and customer patronage except price that showed negative and not significant relationship with customer patronage. Based on these findings, the study recommended that fast food operators should continue to maintain high quality service delivery that will enhance the brand image of selected fast food outlets.
Women Participation in Succession Planning Beyond Organizational Barriers and Personal Bias: A Study of Domestic Airline Operators in Nigeria Okolie, Ugo Chucks; Ivwighren, Hannah Emuobosa
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 6, No 2 (2023): SEPTEMBER
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v6i2.15148

Abstract

This study examines how women in the workforce participate in succession planning in Domestic Airline Operators in Nigeria under the supervision of the Nigerian Civil Aviation Authority. The Social Action theory was chosen as the study's theoretical foundation and 273 respondents was chosen for this study using random and purposeful sampling methods. The use of questionnaires allowed for the collection of quantitative data. The findings of study revealed that the distribution of strategic duties, employees’ promotion, and other forms of organizational segregation, however, all display gender inequality. Working with seasoned employees who have a track record of success without gender discrimination, as well as understanding the key principles of an effective succession planning and management initiative, can make succession planning a simple and time-saving process. As a result of the findings among others, the government should focus more on passing efficient laws that will support women's empowerment and equity among Nigeria's Domestic Airline Operators.
Co-Authors IVWIGHREN, Hannah Emuobosa Udom, Idongesit David