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All Journal JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Maneggio: Jurnal Ilmiah Magister Manajemen The Indonesian Journal of Social Studies PERSPEKTIF Indonesian Journal of Education, Social Sciences and Research (IJESSR) Management Research and Behavior Journal
IVWIGHREN, Hannah Emuobosa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Influence of Nigerian Movies on the Cultural Values of Youths in Delta State, Nigeria IVWIGHREN, Hannah Emuobosa; URHIBO, Bridget Onajite; UWAYAH, Lydia I.
Management Research and Behavior Journal Vol. 4 No. 1 (2024)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v4i1.15539

Abstract

This study looks at how movies affect Nigerian youth culture, especially for the second generation of millennials”those born between 1995 and 2004. Films have had a significant influence since the late 1920s. In the 1950s, as this medium became more and more popular, worries about possible risks also increased, particularly with regard to young audiences. This study evaluates how important a role film has played in the development of Nigerian youth culture. It also looks at the differences between film and other mass media in terms of how much of an impact film has had on the country's youth culture. The survey method of data collecting and analysis is used in this study, which the cultivation theory of mass communication serves as the pivot. With the use of SPSS software, it also employs descriptive and inferential statistics for data analysis. According to the study, movies have a huge influence on young culture because they can emotionally connect with audiences and depict serious subjects in a way that is agreeable, relatable, and entertaining. Consequently, the study suggested that in order to fully utilize movies' potential as a tool for teaching young people moral principles, cooperation between the Nigerian government and the country's film industry should be established.
Home Movies And The Nigerian Youths: A Study On The Morals And Cultural Values In Delta State Ivwighren, Hannah; Irori, Okiemute Queenett; Ivwighren, Hannah Emuobosa; Queenett, Irori Okiemute Queenett
The Indonesian Journal of Social Studies Vol 6 No 2 (2023): December
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ijss.v6n2.p208-220

Abstract

The study is mainly based on the impact of home movies on the morals and cultural values of Nigerian youths in Delta state. With a survey approach, 225 participants from Abraka Grammar School, University Secondary School and Ojeta Secondary School were sampled by using purposive sampling techniques. Copies of a structured questionnaire were distributed to students to collect information on their perceptions regarding the dressing styles, fashion depictions in home videos, and the effects of the same on cultural behavior and economic trends. It is seen that students' evaluations of dressing styles and fashion trends under study of home videos have the strongest effect on cultural values of young Nigerian adults in Delta State. Therefore, it is worth mentioning that the economy of individuals living in Delta is also affected by the actions of the Nigerian youths who watch home movies. Suggestions include encouraging limitation on the watching of movies that are not virtuous, but rather use of those that may seem helpful for the same. However, this may not be a practical measure to reduce immoral behavior. Furthermore, the emphasis must be put more on the positive aspects of the films found in the home movie.
Synergy of Public Relations and Hospital Management for Healthcare Delivery: A Study of Selected Hospitals in Delta State Ivwighren, Hannah Emuobosa; Egbi, Toju
JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political UMA) Vol. 12 No. 2 (2024): JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jppuma.v12i2.13277

Abstract

This study explores the relationship between public relations (PR) strategies and hospital administration in Delta State, Nigeria. Using a mixed-methods approach, the study investigates how PR tactics are integrated into daily operations, their impact on healthcare services, stakeholder involvement, patient satisfaction, and overall perception of healthcare facilities. The sample consisted of 400 patients and staff from three selected hospitals. Data was collected through a questionnaire and interviews with hospital executives, public relations specialists, and key stakeholders. Interviews with hospital executives, public relations specialists, and key stakeholders on managing the hospitals' reputation and public image are used to collect qualitative data. Findings show that PR strategies are significant for communicating hospital policies and can be easily incorporated into daily practice without disrupting operations. It was also revealed that clear communication through PR practices can translate to better patient expectations and understanding, providing a better experience. The study recommends that feedback mechanisms be applied to patients and staff to make it easy for hospitals to determine challenges and the impact of PR strategies and even integrate improvements. The study is significant to healthcare administration and public relations, and it will show how these two industries might work together to enhance healthcare delivery and patient happiness for healthcare administrators in Delta State.
Women Participation in Succession Planning Beyond Organizational Barriers and Personal Bias: A Study of Domestic Airline Operators in Nigeria Okolie, Ugo Chucks; Ivwighren, Hannah Emuobosa
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 6, No 2 (2023): SEPTEMBER
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v6i2.15148

Abstract

This study examines how women in the workforce participate in succession planning in Domestic Airline Operators in Nigeria under the supervision of the Nigerian Civil Aviation Authority. The Social Action theory was chosen as the study's theoretical foundation and 273 respondents was chosen for this study using random and purposeful sampling methods. The use of questionnaires allowed for the collection of quantitative data. The findings of study revealed that the distribution of strategic duties, employees’ promotion, and other forms of organizational segregation, however, all display gender inequality. Working with seasoned employees who have a track record of success without gender discrimination, as well as understanding the key principles of an effective succession planning and management initiative, can make succession planning a simple and time-saving process. As a result of the findings among others, the government should focus more on passing efficient laws that will support women's empowerment and equity among Nigeria's Domestic Airline Operators.
Dampak Media Sosial untuk Partisipasi Politik dan Keterlibatan Sipil di Delta State Oghiagbepha, Oghenekevwe; Okwuokei, Vivian Chekube; Ivwighren, Hannah Emuobosa
JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political UMA) Vol. 13 No. 1 (2025): JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jppuma.v13i1.14274

Abstract

This study investigates the influence of social media on political involvement and public involvement activities throughout Delta State alongside its capacity to expedite immediate information distribution public discussions and community organization. According to the Uses and Gratifications Theory, individuals select their social media engagement through personal objectives and political beliefs. Ethiope East and Ethiope West are the main focus while Isiokolo and Oghara town were specifically selected as the population for the study. A sample size of 400 participants revealed that participants follow political news on social media platforms. A structured questionnaire was distributed electronically and in hardcopies to collect data on social media usage patterns, political participation, and civic engagement levels. The data analysis was done using descriptive and inferential statistics as Spearman Rank was used to test the hypothesis. The analysis showed that political accessibility depends on cultural collectives together with political capacity, social constraints, education, and economic background. It is recommended therefore that governments, academic institutions, and civil society organisations should create programs to teach citizens how to differentiate between reliable political information and false information, guaranteeing responsible and informed civic engagement by improving their critical thinking and digital.
ARTIFICIAL INTELLIGENCE (AI) IN COMMUNICATION: NAVIGATING THE TOOL-WEAPON SPECTRUM OF ENVIRONMENTAL SUSTAINABILITY IN NIGERIA ivwighren, hannah Emuobosa; OGIDIAGBA, Freeborn Omuvwie; OKUCHEMIYA, Success; MUKORO, Valerie Oghenetejiri
Indonesian Journal of Education, Social Sciences and Research (IJESSR) Vol 6, No 2 (2025)
Publisher : Indonesian Journal of Education, Social Sciences and Research (IJESSR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijessr.v6i2.25138

Abstract

This study investigated the multifaceted impact of Artificial Intelligence (AI) technology on environmental sustainability in Abraka Metropolis within Delta State Nigeria. It analyses how AI functions as both a powerful instrument and a potential weapon to impact public comprehension and behavioural participation at the nexus of communication studies and environmental concerns. Rationale by the media ecology theory, a mixed-methods research design necessitates the application of primary and secondary data. The population of the study is Abraka Metropolis residents. A sample of 150 respondents within and around Delta State University, Abraka were tested using a purposive sampling technique to reach experts, while a random sampling technique was used for surveying the public. Data collection methods include the use of questionnaires and interviews. For deeper insight into the subject matter, Key Informant Interviews (KII) were conducted with communication, environmental and AI technology experts within and around Delta State University Abraka. For data analysis, descriptive statistics summarized the analysed data, and the hypothesis was tested with inferential statistics using Spearman Rank on the Software app STATA 15.0 to analyse the data. This study concludes that AI technology creates numerous prospects for environmental sustainability communication, challenges such as deep-fake technology, algorithmic bias, and misleading AI-generated content could undermine public trust in environmental sustainability messages. It is recommended that stakeholders in communication and constituted authorities should strengthen AI literacy, enhance AI regulations, improve AI accessibility, integrate AI with human-led interventions, and encourage ethical AI development to develop both information and engagement regarding the preservation of humanity
Cross-Sessional Study of Digital Advertising and Consumer Purchasing Behaviour in Delta State Ijeh, Patrick Nkemdilim; Ivwighren, Hannah Emuobosa; Uwayah, Lydia I.
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11557

Abstract

This study investigated the link between digital advertising and consumer purchasing behavior in Delta State. This study recognized the prevalence of digital advertising and how advertising generally influences consumer purchasing behavior. However, this study focused on the channels of digital advertising available in Delta state, the patterns of consumer purchasing behavior among the study population, and examined how the usage of smart gadgets increases consumers’ access to digital content. The study relied on Technological Determinism as a theoretical framework and adopted the survey method in a cross-sectional research design. A sample of 400 was chosen for the study based on the Taro Yamane formula while respondents were selected purposively based on their knowledge of the subject matter. The study used a structured questionnaire to collect data, and the answers were presented using the mean outcome of the descriptive statistics. The hypotheses were tested using Analysis of Variance (ANOVA) statistics using Stata 15.0 software. Findings show that channels of digital advertising such as email advertising, social media, and pop-ups are acknowledged to be creating more visibility of products to consumers. The study affirms the usage of smart gadgets to create an easy avenue for consumers' purchasing behavior to flourish. The study recommends that channels of digital advertising such as email advertising, social media, etc, should be creatively utilized by advertising agencies to create more visibility of products that can help the consumer make better purchasing decisions.
Co-Authors Egbi, Toju Ijeh, Patrick Nkemdilim IRORI, Okiemute Queenett Ivwighren, Hannah MUKORO, Valerie Oghenetejiri Oghiagbepha, Oghenekevwe OGIDIAGBA, Freeborn Omuvwie Okolie, Ugo Chucks OKUCHEMIYA, Success Okwuokei, Vivian Chekube Queenett, IRORI Okiemute Queenett URHIBO, Bridget Onajite UWAYAH, Lydia I.