Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Management Analysis Journal
Rahmania, Maulida Afiya
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Interaction of E-Service Quality, Experiential Marketing, Trust, and Satisfaction on Repurchase Intention Rahmania, Maulida Afiya; Wahyono, Wahyono
Management Analysis Journal Vol 11 No 1 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i1.54279

Abstract

The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents. Sampling methods use convenience sampling techniques. Sample analysis method using Partial Least Square (PLS) with SmartPLS 3.0 program. The results showed that e-service quality had a significant and positive effect on trust and satisfaction. Experiential marketing has a significant and positive effect on trust, but experiential marketing has no significant effect on satisfaction. Trust and satisfaction have a significant and positive influence on repurchase intentions.
Co-Authors Wahyono Wahyono