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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media
Prabhawa, M Dikky
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Social Sciences

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Penentuan Top Kampanye Pemasaran Menggunakan Social Network Analysis pada Shopee dan Tokopedia di Media Sosial Twitter Prabhawa, M Dikky; Dona Rahayu; Susi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 11 No 1 (2022): Maret 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v11i1.1982

Abstract

The increasing number of internet users in Indonesia has an impact on the magnitude of public interest in doing online shopping so that there is competition from business people to get top of mind in the community, one way to get top of mind, business people must strengthen their brand. In strengthening brands, the use of social media is one of the things used by business people today, so many marketing campaigns have sprung up so that brands can be known by consumers. To measure the achievement of a marketing campaign, it can generally be seen from the transactions that occur during the marketing campaign, but other than that it can also be done by seeing how many people talk about the marketing campaign on social media. This study uses the Social Network Analysis method to see the top marketing campaigns from Tokopedia and Shopee from public conversations on Twitter social media, namely #ShopeeGajian and #TokopediaWIB. This research data collection was taken using the Netlytic website with a data collection period when the two e-commerce marketing campaigns were run, namely 20-30 April 2021. The results showed that the top campaign from Social Network Analysis formed on Twitter #TokoPediaWIB was superior. Because the most talked about by the public.
Strategi Komunikasi Gerakan Bersihkan Indonesia dalam Membangun Agenda Publik Rahayu, Dona; Prabhawa, M Dikky; Susi, Susi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 11 No 2 (2022): September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v11i2.2187

Abstract

Air pollution causes public health problems, especially in vulnerable communities. Air pollution is also a contributor to climate change in Indonesia. To reduce air pollution and the rate of climate change, a group of civil society organizations that are members of Clean Indonesia seeks to build a public plan by using a communication strategy to influence the policies issued by the government to abandon fossil energy as the main cause of air pollution. This research is qualitative by using interviews and in-depth observations of Clean Indonesia. It is concluded that the communication strategy carried out by Bersih Indonesia to build a public agenda uses media advocacy by utilizing interpersonal and mass communication channels. The aim is to optimize persuasion and open up public space for the community. The news regarding the refusal of foreign bank financing to fund fossil energy projects indicates that the expected effect is achieved in public agenda communication. Still, the absence of regulations or policies issued by the government to reduce the use of fossil energy indicates that the effect of public agenda communication to the government has not been achieved.
Co-Authors Dona Rahayu rahayu, dona Susi susi susi