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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JIMEK
Nafiah Ariyani
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Public Health Social Sciences

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Arti Strategis Membangun Merek yang Kuat (Tinjauan Literatur) Muhammad Fikri Andhika; Nafiah Ariyani
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7859

Abstract

A brand can enhance a company's ranking, on the one hand, and consumers' status in society, on the other. The purpose of this paper is to further elaborate on the strategic significance of strong brand building efforts. The research design used in this study is a literature review. The data sources used are journals and/or websites related to the selected topic. The data sources for this study consist of journal articles on the strategic significance of brands. The data analysis technique used is content analysis. Companies in developing countries like Indonesia are increasingly recognizing the benefits of building strong brands, such as surviving difficult economic conditions, enjoying longer lifespans, gaining greater power in distribution channels, expanding sales beyond small domestic markets, becoming more competitive in staff recruitment and retention, and increasing profits. Brand strength plays a crucial role in determining business success, as it significantly shapes customer behavior, engagement, and loyalty. This is because a strong brand has strategic significance as a valuable asset for companies in making business decisions. By understanding and leveraging brand strength, companies can develop strategies that maximize their brand's potential and drive business growth. Furthermore, strong brand building plays a role in creating sustainable differentiation amidst increasingly fierce market competition. In today's digital age, consumers buy products not only based on their function but also on the values, image, and story behind the brand. Therefore, an effective brand strategy focuses not only on visuals or communication but also reflects the company's core values ​​that are relevant to consumer expectations and aspirations.
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS TAMU MELALUI KEPUASAN TAMU (Studi Kasus di Favehotel Gatot Subroto Jakarta) Hutagalung, Dody Andreas; Nafiah Ariyani; Entas, Derinta
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 13 No. 01 (2022): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.013.1.06

Abstract

Manajemen hotel perlu menciptakan loyalitas tamu di tengah ketatnya persaingan bisnis hotel saat ini. Penelitian ini bertujuan untuk menganalisis dan mengetahui bagaimana kualitas pelayanan dapat mempengaruhi loyalitas tamu melalui kepuasan tamu. Penelitian ini dilakukan di Favehotel Gatot Subroto, Jakarta. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah tamu yang menginap di hotel minimal dua kali, yang menggunakan teknik non-probability purposive sampling dengan jumlah sampel sebanyak 179 responden. Instrumen penelitian ini menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil kuesioner dianalisis dengan Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan adanya pengaruh yang kuat dan positif antara variabel kualitas pelayanan dengan kepuasan tamu (kualitas pelayanan dapat menjelaskan kepuasan tamu sebesar 62%). Hasil lain dari penelitian ini juga terdapat pengaruh yang kuat dan positif antara variabel kualitas pelayanan terhadap loyalitas tamu melalui kepuasan tamu, dimana kualitas pelayanan dapat menjelaskan loyalitas tamu melalui kepuasan tamu sebesar 77,6%. Hasil penelitian manajemen manfaat dalam meningkatkan kualitas pelayanan dan kepuasan tamu untuk meningkatkan loyalitas pelanggan
The Effect of Workload and Stress on Work Productivity in Nurses at Sabah Al Ahmad Urology Center Kuwait Mochamad Robby Fajar Cahya; Nafiah Ariyani; Kholil
Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Vol. 7 No. 7: JULY 2024 - Media Publikasi Promosi Kesehatan Indonesia (MPPKI)
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v7i7.5623

Abstract

Background: Nursing is a profession that receives a lot of pressure and has an extreme workload that can cause stress and reduce work productivity due to the heavy tasks that nurses have to perform, which in turn can result in considerable work-related tension. This is especially relevant during the current period of uncertainty that has emerged as a result of the COVID-19 pandemic Objective : Toevaluate the effect of workload and stress on the work productivity of nurses. In a complex healthcare environment, nurses often face high workload demands and significant stress levels, which can affect their productivity. Methods: This research method uses a quantitative approach with a Cross Sectional research design. Data was collected through a questionnaire given to a sample of nurses working in hospitals. This questionnaire includes a measurement scale to measure the nurse's workload level, stress level, and work productivity level. Data analysis was carried out using SEM PLS. Results: The results of the analysis showed that there was no significant relationship between workload and nurse work productivity (p value 0.194 >0.05) and there was a significant relationship between work stress and nurse work productivity (p value 0.0000 <0.05). The higher the level of workload experienced by nurses, the higher the level of stress they experience, and the lower their work productivity. The implication of this study is the importance of effective workload management and stress management in an effort to increase the work productivity of nurses. Conclusion: There is a significant relationship between work stress and nurse work productivity in SAUC. This means that the work stress felt by nurses at SAUC affects the work productivity of nurses at SAUC, when the level of stress experienced by nurses at SAUC is getting higher, it will cause a decrease in the work productivity of nurses at SAUC.
The Benefit Of Sponsorship Program : A Systematic Literature Review Sukma, Fahrizal; Nafiah Ariyani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1091

Abstract

Sponsorship can be cost-effective in terms of reaching a particular audience. It allows access to specific audiences that otherwise might be difficult to achieve. All sectors of society can be targeted and gained through sponsorship. They are sports, the arts, education, community, and broadcast. Sponsorship can also achieve many different objectives, including increased awareness, image enhancement, and improved relationships with various publics. However, sponsorship also has disadvantages, so companies must prepare a risk mitigation plan. This research will reveal the benefits obtained by the company after implementing the sponsorship program. In detail, it will discuss which sectors are utilizing the sponsorship program, the purpose of conducting it, and the effects or benefits the company gets from implementing the sponsorship program. This study is based on a systematic literature review. The online research used the Google Scholar database by browsing titles, abstracts, and keywords to locate empirical research studies in peer-reviewed journals recently published in 2018-2022. They are 20 articles selected because of their rather relevance to the topic. The sports sector is the highest sector that utilizes sponsorship programs. Sponsorship of sports is not necessarily specific to sports; sponsorship has provided an opportunity for commercial advertising by corporations and businesses also represents the industrial component of the sport product and is manifested through commercial advertising of its industrial aspect. The majority of the researchers revealed how the effect of the sponsorship program. This is in line with the theory that one of the advantages of sponsorship programs is the results of sponsorship programs can be measured through surveys. Based on the analysis of selected articles, sponsorship programs provide many benefits for companies, such as increasing awareness and the credibility of companies and their products. Sponsorship programs provide shared value (engagement); for instance, in sports, this value is formed among sponsors, sports clubs, and athletes.
Pengaruh Disiplin Kerja, Beban Kerja, dan Kompensasi Terhadap Kinerja Guru Bahasa Inggris Kota Banjarmasin Leadyani Saputri, Axnes; Edison C Sembiring; Jamalullail; Nafiah Ariyani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7402

Abstract

The quality of education in Indonesia is still said to be low. Based on phenomena in the field, it was found that (1) learning planning (RPP) had not been created optimally because RPPs were made in a copy paste culture; (2) in implementing learning, some teachers still predominantly use conventional methods such as the lecture method, the learning process is boring and students become passive; (3) in implementing learning, some teachers have not used various media. The aim of this research is to analyze the influence of work discipline, workload and compensation on the performance of high school English teachers in Banjarmasin City, both partially and simultaneously. The type of research used is a quantitative research method with a sample size of 60 respondents. Data collection methods are by means of questionnaires, interviews and document studies. The data analysis includes variable measurement, descriptive data analysis, data analysis with SEM PLS, model measurement, and hypothesis testing. The research results show that work discipline and workload have a significant effect on the performance of English teachers in Banjarmasin City, while compensation does not have a significant effect on the performance of English teachers in Banjarmasin City. Work Discipline, Workload and Compensation simultaneously influence and contribute to Teacher Performance (Y) by 54.3%.
Co-Authors Edison C Sembiring Entas, Derinta Fahrizal Sukma, Fahrizal Hutagalung, Dody Andreas Jamalullail Kholil Leadyani Saputri, Axnes Mochamad Robby Fajar Cahya Muhammad Fikri Andhika