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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nafiah Ariyani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS TAMU MELALUI KEPUASAN TAMU (Studi Kasus di Favehotel Gatot Subroto Jakarta) Hutagalung, Dody Andreas; Nafiah Ariyani; Entas, Derinta
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 13 No. 01 (2022): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.013.1.06

Abstract

Manajemen hotel perlu menciptakan loyalitas tamu di tengah ketatnya persaingan bisnis hotel saat ini. Penelitian ini bertujuan untuk menganalisis dan mengetahui bagaimana kualitas pelayanan dapat mempengaruhi loyalitas tamu melalui kepuasan tamu. Penelitian ini dilakukan di Favehotel Gatot Subroto, Jakarta. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian adalah tamu yang menginap di hotel minimal dua kali, yang menggunakan teknik non-probability purposive sampling dengan jumlah sampel sebanyak 179 responden. Instrumen penelitian ini menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil kuesioner dianalisis dengan Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan adanya pengaruh yang kuat dan positif antara variabel kualitas pelayanan dengan kepuasan tamu (kualitas pelayanan dapat menjelaskan kepuasan tamu sebesar 62%). Hasil lain dari penelitian ini juga terdapat pengaruh yang kuat dan positif antara variabel kualitas pelayanan terhadap loyalitas tamu melalui kepuasan tamu, dimana kualitas pelayanan dapat menjelaskan loyalitas tamu melalui kepuasan tamu sebesar 77,6%. Hasil penelitian manajemen manfaat dalam meningkatkan kualitas pelayanan dan kepuasan tamu untuk meningkatkan loyalitas pelanggan
The Benefit Of Sponsorship Program : A Systematic Literature Review Sukma, Fahrizal; Nafiah Ariyani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1091

Abstract

Sponsorship can be cost-effective in terms of reaching a particular audience. It allows access to specific audiences that otherwise might be difficult to achieve. All sectors of society can be targeted and gained through sponsorship. They are sports, the arts, education, community, and broadcast. Sponsorship can also achieve many different objectives, including increased awareness, image enhancement, and improved relationships with various publics. However, sponsorship also has disadvantages, so companies must prepare a risk mitigation plan. This research will reveal the benefits obtained by the company after implementing the sponsorship program. In detail, it will discuss which sectors are utilizing the sponsorship program, the purpose of conducting it, and the effects or benefits the company gets from implementing the sponsorship program. This study is based on a systematic literature review. The online research used the Google Scholar database by browsing titles, abstracts, and keywords to locate empirical research studies in peer-reviewed journals recently published in 2018-2022. They are 20 articles selected because of their rather relevance to the topic. The sports sector is the highest sector that utilizes sponsorship programs. Sponsorship of sports is not necessarily specific to sports; sponsorship has provided an opportunity for commercial advertising by corporations and businesses also represents the industrial component of the sport product and is manifested through commercial advertising of its industrial aspect. The majority of the researchers revealed how the effect of the sponsorship program. This is in line with the theory that one of the advantages of sponsorship programs is the results of sponsorship programs can be measured through surveys. Based on the analysis of selected articles, sponsorship programs provide many benefits for companies, such as increasing awareness and the credibility of companies and their products. Sponsorship programs provide shared value (engagement); for instance, in sports, this value is formed among sponsors, sports clubs, and athletes.
Co-Authors Entas, Derinta Fahrizal Sukma, Fahrizal Hutagalung, Dody Andreas