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All Journal Golden Ratio of Mapping Idea and Literature Format
Dwi Azizah, Faradiva
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions Dwi Azizah, Faradiva; Nur, Andi Nirwana
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.134

Abstract

This article presents the results of the mapping carried out taken from various sources with a total of 20 articles that are used as mapping materials. Starting from 2004 to 2021. Based on existing theory, TAM consists of several factors, namely Risk Factors, Usefulness, and added value where the stronger these factors are, the stronger a technology can be accepted. The perceived ease can trigger impulse buying and purchasing decisions. The purpose of this study is to determine the relationship and correlation between TAM and impulse buying on purchasing decisions among students who use shopee e-commerce as a shopping medium.
Co-Authors Nur, Andi Nirwana