Golden Ratio of Mapping Idea and Literature Format
Vol. 2 No. 1 (2022): July - January

Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions

Dwi Azizah, Faradiva (Unknown)
Nur, Andi Nirwana (Unknown)

Article Info

Publish Date
28 Jan 2021

Abstract

This article presents the results of the mapping carried out taken from various sources with a total of 20 articles that are used as mapping materials. Starting from 2004 to 2021. Based on existing theory, TAM consists of several factors, namely Risk Factors, Usefulness, and added value where the stronger these factors are, the stronger a technology can be accepted. The perceived ease can trigger impulse buying and purchasing decisions. The purpose of this study is to determine the relationship and correlation between TAM and impulse buying on purchasing decisions among students who use shopee e-commerce as a shopping medium.

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Journal Info
Golden Ratio of Mapping Idea and Literature Format
Website

Abbrev

grmilf

Publisher

Manunggal Halim Jaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Description

The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes ...