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I Gede Arimbawa
Departement of Management, Faculty of Economy and Business, Narotama University
Economics, Econometrics & Finance Education Engineering Mathematics Medicine & Pharmacology

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THE INFLUENCE OF SERVICES, FACILITIES AND LOCATIONS TO PURCHASING DECISIONS AND CUSTOMER SATISFACTION ON WARKOP DEWA SIDOARJO Dewi Setyoningrat; I Gede Arimbawa; Elok Damayanti
Journal of World Conference (JWC) Vol. 1 No. 2 (2019): November 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.234 KB) | DOI: 10.29138/prd.v1i2.159

Abstract

The purpose of this study was to analyze the influence of service, facilities, and location on purchasing decisions and customer satisfaction. Type of research is quantitive. The population of this study was 100 respondents who visited warkop Dewa Sidoarjo . The analysis technique used Partial Least Square (PLS). Data obtained from questionnaires and tested with SmartPLS 3.0 application. The results of this study indicate that services, facilities and locations have a positive and significant influence on purchasing decisions and customer satisfaction. Purchasing decisions have a positive and significant influence on customer satisfaction.
Co-Authors Damayanti, Elok Dewi Setyoningrat