Proceeding of World Conference
Vol. 1 No. 2 (2019): November 2019

THE INFLUENCE OF SERVICES, FACILITIES AND LOCATIONS TO PURCHASING DECISIONS AND CUSTOMER SATISFACTION ON WARKOP DEWA SIDOARJO

Dewi Setyoningrat (Departement of Management, Faculty of Economy and Business, Narotama University)
I Gede Arimbawa (Departement of Management, Faculty of Economy and Business, Narotama University)
Elok Damayanti (Departement of Management, Faculty of Economy and Business, Narotama University)

Article Info

Publish Date
21 Nov 2019

Abstract

The purpose of this study was to analyze the influence of service, facilities, and location on purchasing decisions and customer satisfaction. Type of research is quantitive. The population of this study was 100 respondents who visited warkop Dewa Sidoarjo . The analysis technique used Partial Least Square (PLS). Data obtained from questionnaires and tested with SmartPLS 3.0 application. The results of this study indicate that services, facilities and locations have a positive and significant influence on purchasing decisions and customer satisfaction. Purchasing decisions have a positive and significant influence on customer satisfaction.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
207.234 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Proceeding of World Conference
Website

Abbrev

prd

Publisher

Universitas Narotama Surabaya

Subject

Economics, Econometrics & Finance Education Engineering Mathematics Medicine & Pharmacology

Description

Proceeding of World Conference, is Publication of conference articles in the field of multidisciplinary sciences published by the World conference; aims to make it easier for readers and writers to access articles during time and make it easier to download and distribute. ...