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All Journal Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Pengabdian Dharma Laksana JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Journal of Research in Business, Economics, and Education JURNAL SeMaRaK PINISI Discretion Review JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM Jurnal Arastirma Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Iis Noviyanti
universitas pamulang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : PINISI Discretion Review

 1 
The Influence of Location and Selling Price on Purchasing Decisions at PT. Gapura Prima Group Iis Noviyanti; Feb Amni Hayati
PINISI Discretion Review Volume 2, Issue 2, March 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.734 KB) | DOI: 10.26858/pdr.v3i2.13265

Abstract

Today's economic development is marked by the emergence of various forms of the property very quickly and continuously. This study aims to determine the effect of location and selling price on the purchasing decision of Bailey's City Ciputat Apartment Unit at PT. Gapura Prima Group. The method used was explanatory research with a sample of 86 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study location have a significant effect on purchasing decisions of 42.0%, the hypothesis test obtained significance of 0,000 <0.05. The selling price has a significant effect on the purchase decision of 46.9%, the hypothesis test obtained a significance of 0,000 <0.05. Location and selling price simultaneously have a significant effect on the purchase decision of Bailey's City Ciputat Apartment Unit by 56.2%, the hypothesis test obtained significance of 0,000 <0.05.
Co-Authors Ahidin, Udin Aidil Amin Effendy Ana Septia Rahman Antonius Aji Tri Budianto Apriyani Suci Ramadan Baliyah Munadjat Cornelia Dumarya Manik Denok Sunarsi Elvera Medina Hijriatunnisa Feb Amni Hayati Gunartin Gunartin Hadion Wijoyo Iriana Kusuma Dewi Ivan Putranto Juwita Ramadani Fitria Lia Asmalah Nurmin Arianto Putri Nilam Kencana Randhy Agusentoso Rian Sri Rahayu Ryan Akbar Syarifah Ida Farida Uswatun Chasanah Vega Anismadiyah Windy Gustia Wardani Zackharia Rialmi