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Journal : Jurnal IPTA

ANALISIS FAKTOR YANG MEMPENGARUHI MINAT WISATAWAN DOMESTIK BERKUNJUNG KE BALI AA. Bagus Putu Widanta; AA. Ketut Ayuningsasi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p09

Abstract

Domestic tourists contribute no less than foreign tourists to Bali tourism. The number of domestic tourists visits far exceeds than the number of foreign tourists, which is has a significant impact on Bali's economic growth. The prospect of domestic tourists is very large, it is necessary to pay attention and analyze the factors that influence the interest of domestic tourist revisit to Bali. Factors that attract investment, people (tourists) and industry to an area, namely; image is the beliefs, ideas and expressions that a person has towards an area; attraction marketing/attraction of tourist destinations is an important reason for tourists, investors and capital to visit a place; infrastructure marketing is the availability of facilities and infrastructure that can attract people, investment and capital; and people marketing strategy to promote the area by marketing people, for example the attitude of the community: how much openness of the local community (regional) to elements (people, investment, industry, products) from other area; Price is a number of expenses spending during visit an area, including the price of accommodation, restaurants, transportation and performances in an area. Image, infrastructure marketing, attraction marketing, people marketing, have a positive and significant effect, except that price has a positive and insignificant effect on the interest of domestic tourist revisit to Bali. Identification of variables that influence the interest of domestic tourists to be a reference for decision making and policies for related parties to develop the direction of tourism policies on Bali in particularly and Indonesia in generally.
Co-Authors A. A. Istri Mirah Pradnya Paramita Agus Muliantara Amrita Nugraheni Saraswaty Anak Agung Bagus Putu Widanta Anak Agung Istri Ngurah Marhaeni Anak Agung Sagung Diah Suta Narawinda Anjani, Ni Komang Swari Aprilio, Alvino Arya Damar Kamajaya Darmawan, I Gusti Ngurah Gede Agung Indra Devi Natalia Kirana Dewi Vidya Ningrum, Gusti Ayu Putu Dewi, Frisca Diana Dewi, I Gusti Ayu Agung Ade Tresya DINDA SEKAR LANGIT, ANAK AGUNG ISTRI Eliza Vivi Nurzila Gusti Putu Agung Krisna Mahendra, I Haudija Amalia Wijaya Hendra Irawan I Gusti Ayu Dewi Mahayanthi I Gusti Putu Agung Krisna Mahendra I Gusti Wayan Murjana Yasa I Made Dona Agus, I Made I Made Dwityam Suyanca I Wayan Agus Sumadiyasa I Wayan Sukadana I Wayan Wenagama I Wayan Yogi Swara I.D.M.B.A. Darmawan I.G.S. Astawa I.M. Widiartha Ida Ayu Intan Ramanti Ida Ayu Paramitha Wulandari Immanuel, Dixon Christopher Irayani, I Gusti Ayu Jeremi Erick Fandy Yeimo Komang Winda Pratiwi L.P.I. Harini M.D. SAIENTISNA Made Ayu Gita Nindya Sari Ni Ketut Budiningsih Ni Komang Sopianti Ni Luh Putu Evi Anggreni Ni Made Rai Intan Tarisa Puspita Ni Made Ratih Kusuma Dewi Ni Made Wida Puspita Kirana Dewi Ni Putu Nonik Sri Darma Yanti Nofita, Ni Luh Ita Pande Paramitha Wulandari Permatasari, Komang Indah Leona Perwira, Ida Bagus Cahya Diva Putu, Aditya Prabawa Rahayu, Ni Made Supianti Ratnasari, I Gusti Ayu Ratih Regina Citra Kurnia Pangestu Riantika, Ni Kadek Sasmitha, Ni Putu Ria Siregar, Daniel Pandapotan Sudana, Ari SURYA DEWI RUSTARIYUNI Sydney Zaneta Wayan Putra Mahendra