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All Journal Niagawan Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Jurnal Mirai Management
Toni Hartono
UIN Sultan Syarif Kasim Riau
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Da'i (Muslim Preachers) and Social Change Challenges: a Study of Da'i Professionalism in Dumai, Riau Toni Hartono; Masduki Masduki; Pipir Romadi
Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Vol 16, No 1: June 2020
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/AIIJIS.2020.0113.58-81

Abstract

This article examines the preacher's professionalism in the dynamics of social change in the Dumai Muballigh (Muslim Preacher)Association (PMD). The development of information technology is one of the causes of social changes that occur and currently shows the complexity of the problems faced by the people and preachers. Da'wah as a call, invitation, and appeal is expected to be transformed to be relevant to any changes that occur. This requires professional preachers to be able to become agents of change. In preaching, the development of preaching resources is emphasized on various aspects such as material, mental, skills, knowledge, and psychic. The results showed that the effort to create professional preachers in the PMD is doing human resource development through muzakarah and preaching guidance to strengthen science and skills, training and use of IT (Information Technology) as a form of transformation, conducting preaching certification as an effort to assess and qualify the quality of preachers' abilities, improving education levels through further education cooperation agreements among preachers and companies, universities and government, and the development of contemporary preaching material through the study of books, and hadith.
TRANSFORMASI PRODUKSI DAN POLA KONSUMSI MEDIA PENYIARAN PUBLIK RRI PEKANBARU DI ERA DIGITAL Zaara Ayu Syakila; Syahwa Jovena; Sy Alilah Afifah; Toni Hartono
NIAGAWAN Vol. 15 No. 1 (2026): NIAGAWAN VOL 15 NO 1 MARET 2026
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gk7h4y09

Abstract

Perkembangan teknologi digital telah mendorong lembaga penyiaran publik untuk melakukan berbagai penyesuaian dalam sistem produksinya agar tetap relevan di tengah perubahan pola konsumsi media masyarakat. Penelitian ini bertujuan untuk menganalisis bagaimana RRI Pekanbaru melakukan transformasi sistem produksi siaran serta memahami perubahan pola konsumsi audiensnya di era digital. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode wawancara mendalam terkait proses produksi siaran. Hasil penelitian menunjukkan bahwa RRI Pekanbaru telah mengalami transformasi signifikan dari sistem produksi berbasis analog menuju digital, melalui penerapan perangkat siaran berbasis komputer, integrasi konten lintas platform, serta pemanfaatan aplikasi RRI Digital dan media sosial sebagai sarana distribusi. Perubahan tersebut juga berpengaruh terhadap strategi penyusunan program siaran yang kini lebih interaktif, fleksibel, dan berorientasi pada kebutuhan audiens digital. Di sisi lain, pola konsumsi pendengar mengalami pergeseran dari mendengarkan radio secara konvensional menuju akses konten melalui gawai dan platform daring, yang mendorong lembaga untuk terus berinovasi agar tidak kehilangan relevansi. Penelitian ini menegaskan bahwa transformasi sistem produksi dan pola konsumsi di RRI Pekanbaru merupakan bentuk adaptasi strategis terhadap dinamika ekosistem media digital, sekaligus upaya menjaga fungsi layanan publik di era konvergensi media
Adaptasi Media Tribun Pekanbaru Dalam Manajemen Lanskap Konvergensi Media: Inovasi Konten dan Teknologi Toni Hartono; Nur Aisyah, Muhammad Ashabul Amin, Satri Yuliandri
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.11509

Abstract

Penelitian ini bertujuan untuk menganalisis adaptasi Tribun Pekanbaru dalam menghadapi konvergensi media melalui inovasi konten dan pemanfaatan teknologi digital. Penelitian ini menemukan bahwa Tribun Pekanbaru berhasil mengalihkan fokus kerjanya ke digital melalui penggunaan Content Management System (CMS), berbasis data, dan distribusi konten lintas platform. Inovasi berupa video pendek, video storytelling meningkatkan jangkauan serta keterlibatan audiens secara signifikan. Selain itu, penggunaan teknologi digital berkonstribusi pada peningkatan produktivitas redaksi dan efesiensi penerbitan beritan. Namun, tantangan seperti keterbatasan literasi digital jurnalis dan tekanan algoritma media sosial tetap menjadi hambatan. Secara keseluruhan, adaptasi ini menunjukkan bahwa Tribun Pekanbaru mampu mempertahankan relevansi sebagai media lokal di era digital.
The Da'i (Muslim Preachers) and Social Change Challenges: a Study of Da'i Professionalism in Dumai, Riau Toni Hartono; Masduki Masduki; Pipir Romadi
Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Vol. 16 No. 1: June 2020
Publisher : Fakultas Studi Islam dan Peradaban, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/AIIJIS.2020.0113.58-81

Abstract

This article examines the preacher's professionalism in the dynamics of social change in the Dumai Muballigh (Muslim Preacher)Association (PMD). The development of information technology is one of the causes of social changes that occur and currently shows the complexity of the problems faced by the people and preachers. Da'wah as a call, invitation, and appeal is expected to be transformed to be relevant to any changes that occur. This requires professional preachers to be able to become agents of change. In preaching, the development of preaching resources is emphasized on various aspects such as material, mental, skills, knowledge, and psychic. The results showed that the effort to create professional preachers in the PMD is doing human resource development through muzakarah and preaching guidance to strengthen science and skills, training and use of IT (Information Technology) as a form of transformation, conducting preaching certification as an effort to assess and qualify the quality of preachers' abilities, improving education levels through further education cooperation agreements among preachers and companies, universities and government, and the development of contemporary preaching material through the study of books, and hadith.
Co-Authors Imron Rosidi Masduki Masduki Masduki Masduki Masduki Masduki Nur Aisyah, Muhammad Ashabul Amin, Satri Yuliandri Pipir Romadi Sy Alilah Afifah Syahwa Jovena Zaara Ayu Syakila