Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal International Journal of Electrical and Computer Engineering
Icha Puspita Novyasti
Sriwijaya University, Indonesia
Computer Science & IT Electrical & Electronics Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Utility Function-based Pricing Strategies in Maximizing the Information Service Provider’s Revenue with Marginal and Monitoring Costs Robinson Sitepu; Fitri Maya Puspita; Anggi Nurul Pratiwi; Icha Puspita Novyasti
International Journal of Electrical and Computer Engineering (IJECE) Vol 7, No 2: April 2017
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.013 KB) | DOI: 10.11591/ijece.v7i2.pp877-887

Abstract

Previous research only focus on maximizing revenue for pricing strategies for information good with regardless the marginal and monitoring costs. This paper aims to focus on the addition of marginal and monitoring costs into the pricing strategies to maintain the maximal revenue while introduce the costs incurred in adopting the strategies. The well-known utility functions applied to also consider the consumer’s satisfaction towards the service offered. The results show that the addition costs incurred for setting up the strategies can also increase the profit for the providers rather than neglecting the costs. It is also showed that the Cobb-Douglas utility functions used can enhance the notion of provider to optimize the revenue compared to quasi linear and perfect substitutes.
Co-Authors Anggi Nurul Pratiwi Fitri Maya Puspita Robinson Sitepu