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All Journal Parole: Journal of Linguistics and Education Studies in English Language and Education
Arina Isti'anah
Universitas Sanata Dharma
Education Languange, Linguistic, Communication & Media

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(Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics Arina Isti'anah
Studies in English Language and Education Vol 7, No 2 (2020)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.341 KB) | DOI: 10.24815/siele.v7i2.16683

Abstract

Tourism is one of the government’s ways of promoting the country’s identity and improving its economic growth. For tourists, it is to find not only reliable information but also promotion and the existence of the website is effective to persuade the potential tourists. The presence of nature’s beauty is an overwhelming source of curiosity for visitors. The popularity of Indonesian tourism has motivated scholars to research tourism discourse strategies, yet the study on how nature was represented on the tourism website is still scarce. By applying Critical Discourse Analysis, this paper attempts at (re)evaluating language attitudes of the ecolexicon on the Indonesian tourism website. The research problems are formulated to answer (1) what domains of the environment are presented on the website, (2) how the ecolexicon found is evaluated, and (3) how the environment should be described on the website. The data were taken from 16 destination texts accessed from www.indonesia.travel. This research found that the physical environment comprising various domains dominated the website in the form of appreciation. The domination of valuation on the website revealed that Indonesian nature was promoted in terms of its value. It persuaded potential tourists to adore the beauty of the Indonesian physical environment. The website was re-evaluated to promote not only the physical environment but also social and economic environments in the form of judgment. The absence of judgment needs to be considered by the government considering that tourism should be a good chance to teach people how to respect nature despite people’s excitement when visiting the tourism destinations. 
Attitudinal Language of Flora and Fauna Discourse on an Indonesian Tourism Website: Appraisal in Ecolinguistics Arina Isti'anah
PAROLE: Journal of Linguistics and Education Vol 11, No 2 (2021): Volume 11 Number 2 October 2021
Publisher : Master Program in Linguistics, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/parole.v11i2.163-174

Abstract

This paper reports the appraisal analysis - particularly the attitudinal language - of Indonesian flora and fauna discourse on the official website of Indonesian tourism by examining 11 articles, accessed on www.Indonesia.travel. This paper qualitatively identifies the appraised features denoting Indonesian flora and fauna discourse and examined their appraising resources by applying Martin & White’s (2005) framework. Through the lens of interpersonal meaning, this paper criticizes how the website communicates through flora & fauna discourse in tourism to global readers. Findings reveal that affect, judgement, and appreciation function in several ways: introduce Indonesian endangered and endemic species, present the government’s seriousness to preserve the species, and promote the happiness and satisfaction tourists can feel when visiting the sites. From an ecolinguistics point of view, the website presents a beneficial discourse since it does not focus on feelings the tourists may have but the appreciation of the natural phenomena.
(Re)evaluating language attitudes on Indonesian tourism website: A study on ecolinguistics Arina Isti'anah
Studies in English Language and Education Vol 7, No 2 (2020)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v7i2.16683

Abstract

Tourism is one of the government’s ways of promoting the country’s identity and improving its economic growth. For tourists, it is to find not only reliable information but also promotion and the existence of the website is effective to persuade the potential tourists. The presence of nature’s beauty is an overwhelming source of curiosity for visitors. The popularity of Indonesian tourism has motivated scholars to research tourism discourse strategies, yet the study on how nature was represented on the tourism website is still scarce. By applying Critical Discourse Analysis, this paper attempts at (re)evaluating language attitudes of the ecolexicon on the Indonesian tourism website. The research problems are formulated to answer (1) what domains of the environment are presented on the website, (2) how the ecolexicon found is evaluated, and (3) how the environment should be described on the website. The data were taken from 16 destination texts accessed from www.indonesia.travel. This research found that the physical environment comprising various domains dominated the website in the form of appreciation. The domination of valuation on the website revealed that Indonesian nature was promoted in terms of its value. It persuaded potential tourists to adore the beauty of the Indonesian physical environment. The website was re-evaluated to promote not only the physical environment but also social and economic environments in the form of judgment. The absence of judgment needs to be considered by the government considering that tourism should be a good chance to teach people how to respect nature despite people’s excitement when visiting the tourism destinations. 
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