YUNIA AYU LESTARI HENDRANINGTIYAS
STIE Trisakti

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Pengaruh site design, informativeness, dan security terhadap customer satisfaction online web retailing zalora Indonesia YUNIA AYU LESTARI HENDRANINGTIYAS; WIBISONO SOEDIONO
Jurnal Bisnis dan Akuntansi Vol 17 No 2 (2015): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.823 KB) | DOI: 10.34208/jba.v17i2.30

Abstract

The purpose of this research is to analysis how site design, informativeness, and security influence customer satisfaction online web retailing Zalora. The sampling method in the research was convenience sampling and used 100 respondents. Data was used the primary data, and the methods to analyze the data was regression. The result of this research shows that site design, informativeness, and security have positive influence to customer satisfaction.