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SYARIFAH PUTRI WIDIANINGRUM
STIE Trisakti
Economics, Econometrics & Finance

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The effect of trust, communication and satisfaction on loyalty of the car insurance customer SYARIFAH PUTRI WIDIANINGRUM; WIBISONO SOEDIONO
Jurnal Bisnis dan Akuntansi Vol 18 No 1 (2016): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.819 KB) | DOI: 10.34208/jba.v18i1.39

Abstract

The purpose of this study was to examine the factors that influence loyalty. Those factors are the trust, communication, and satisfaction. The research sample was 100 Garda Oto members in Jakarta selected by purposive sampling method. The result on this research showed that trust, communication, and satisfaction have positive influence to loyalty.
Co-Authors WIBISONO SOEDIONO