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JIMMY RAJALIE
STIE Trisakti
Economics, Econometrics & Finance

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PENGARUH TRUST, PERCEIVED USEFULNESS, SATISFACTION DAN PERCEIVED ENJOYMENT TERHADAP ONLINE REPURCHASE INTENTION JIMMY RAJALIE; VITA BRILIANA
Jurnal Bisnis dan Akuntansi Vol 16 No 1 (2014): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.27 KB) | DOI: 10.34208/jba.v16i1.92

Abstract

The purpose of the research is to examine the influence of trust, perceived usefulness, satisfaction and perceived enjoyment on online repurchase intention. The sampling in the study was purposive sampling and uses 100 respondents. The respondent of the research is people who buy Air Asia ticket through www.airasia.com. Data were analyzed using multiple regression analysis. The result showed that there is influence of trust, perceived usefulness, satisfaction and perceived enjoyment on online repurchase intention.
Co-Authors VITA BRILIANA